“She’s growing her social media now. She’s creating content,” he explained. “She was just filming for her own social media. [she] I contacted Esther on a personal level to have my makeup done for my Easter brunch and the content was always within my expectations. Edeme’s team submitted the rates and “changed them a few days later,” Ta said, causing Minassian to decline.
Ta added that he thought there may have been a miscommunication between Edeme’s agent and Minassian. “Being an artist myself and having an agent, I don’t know everything an agent goes through with a client,” he said. “I believe it was a communication between her and her agent because we have all the emails and they are listed as such.”
In addition to Grede’s podcast appearances, Ta Also He released a statement on Instagram on June 16, saying he would “take accountability” for the conversation and his role in it. “My intention was to create products that would make the makeup techniques I love more accessible,” he wrote. “I had no intention of claiming ownership over the blush technique or the way I applied my makeup.”
He went on to say that he understood why Edeme saw the situation differently, and that he was “sincerely sorry for any hurt and frustration caused” by not mentioning her influence on the trend.
“We understand that the reaction is not just about the product itself,” he wrote. “It was about something much bigger: visibility, attention, and the experience that many creators, especially Black creators, have when their contributions to culture are ignored or unrecognized. Black creators have had a tremendous impact on beauty culture, trends, and artistry, but that influence often goes unattributed and unrewarded.”
Ta concluded his statement by saying that his current focus is on “finding meaningful ways to support the artists, creators, founders, and communities that make this industry thrive.” You can read the full statement on his instagram.
allure Esther’s team reached out to Painted, but they declined to comment.
Original story, published June 6, 2026: blush is trending on TikTok, but it’s not what you’re thinking. Over the long weekend, conversations about Patrick Ta Beauty’s new product launches arose, but they weren’t just about what you put on your cheeks, they also raised questions about the impact of the virus and who gets the credit (and cash!) for beauty trends.
At the center of this conversation are two makeup artists. I’m Ngozi Esther Edeme, also known as Painted by Esther, a makeup artist who has worked with megastars like Naomi Campbell, Tyra, and Kelly Rowland. love island Break star Hollandria Carsen. And makeup artist Patrick Ta launched her own beauty brand, Patrick Ta Beauty, in 2019 and has worked with stars such as Gigi Hadid and Shay Mitchell.
The controversy centers around a specific makeup technique: transitional blush. Edeme has made this look her signature. It’s all about strategically placing cream blush, concealer, color corrector, and pink powder (applied with a powder puff) to create a seamless color gradient from under the eyes to the cheeks (she recently demonstrated the technique at a Kosas press event). allure I participated directly. (see below). The technology took off quickly, especially after Edeme partnered with Carthen. It was bold, playful, and looked particularly beautiful on black women and darker skin tones, which is why people quickly started associating Edeme with her work.
Source: Allure – www.allure.com
