In the ongoing struggle to reach new audiences and become as attractive as possible, brands around the world are looking for ways to leverage their online platforms. Almost every fashion brand and show has its own accounts for each of the major social media platforms, but even this hasn’t proven enough for some.
The show has been live streamed for many years, but live shopping streaming has been somewhat of a past in adoption in the Western market. So how does it work, why is live streaming used in fashion, and where is the combination of live streaming and fashion?
Entertainment when you immerse yourself in a live show
The live stream has proven to be extremely popular, whether it is a carefully planned presentation by a major brand or a more modest and casual opportunity by relative amateurs. Many elements play in live stream drawings, and overall it’s much more immersive, An engaging experience More than other formats of online content.
Participation is considered a big part of this. Through chat functions, people can participate in content and improve what is a passive experience into something that is actively entertaining. Secondly, there are ways to connect with people on screen and community viewers.
When it’s alive, you never know at all what will happen, and it also builds up on this inherent entertainment factor. Entertainment specialists have found that users are well-received for their use of live streaming technology. The Igaming industry is one that shows this in particular. Bingo LiveFor example, it is currently one of the most popular formats of classic lotto games.
Games like Bingo have been around online for many years, but now they often offer daily live show schedules. With the combination of hosts, prizes and jackpots, the industry’s live streaming use continues to develop, creating more interesting products for players. Not to mention the vast range of other live streamed entertainment content, its popularity across the entertainment sector shows that this is an angle that fashion brands want to take advantage of.
Connect with your audience and add entertainment
Brands around the world have worked on a variety of ways to utilize live streaming technology. I found that it was more like that A successful effort Not only does it insert your brand into the stream, it doesn’t use interactive tools like chat and voting while creating experiences around the show.
Of course, whenever we’re talking about live streaming, we’re looking for independent streamers as our main example. It provides authenticity, grounded conversations and feedback, and useful tips for consumers. In fact, influencers have become the go-to source of livestream shopping.
Social media influencers such as Laura Clery, Jamie Yeo and Itsjudytime boast millions of followers. Clery alone, and Facebook alone has around 15 million people. The key to their joint success is authentic feedback and useful tips about the product, all of which are provided as part of directing viewers to online stores and social platforms of related brands. In each case, these effects are at one point using live shopping streams as part of the content, engaging with audiences, talking over live chat, and selling products. Such cases from the influencer world show how fashion brands can use the same techniques to promote engagement and sales.
As you move forward, a more dedicated approach to selling fashion items through livestreams may come to the forefront.
Source: Pride Magazine – www.pridemagazine.com
