Lush Cosmetics loudly says ‘trans rights’ in bold new UK campaign

Lush Cosmetics has launched a bold new campaign in collaboration with the trans-led organization Transactual and my genderization to reaffirm our commitment to trans rights and visibility.

It will be held at all 101 UK stores from April 23rd to May 11th. The initiative features a lively window displaya free educational booklet, a new release bath bomb in the colour of the Transpride flag.

The new campaign is sparked by a controversial UK Supreme Court ruling that the legal definition of women in the Equality Act of 2010 does not include transgender women.

Bass bomb costs £6 and 75% of the sales from Bass bomb goes to Transactal and my gender.

The campaign, designed by transcreative Foxfisher and Lewis Hancox, is described by Rush as “a vision of Slotpea that provides a clear and engaging route from the current reality.” Through We can all be proud.”

Attached booklet, title Dreams and reality: Trans people create a safe world Written by Transactual, it aims to address the escalation of hostility faced by trans individuals, including reduced healthcare access and increased hate crime.

Keyne Walker, Strategy Director at Transactual, highlighted the urgency. “As our legal rights are in chaos, this is a critical time for LGBTQ+ people and allies to be vocal and explicit in the support and inclusion of people across society.”

Walker said he was “very happy” to partner with lush and my genderization in the campaign.

“The clear message is that we are not going anywhere and that a better world is possible,” they said.

Fisher and Hancox, the founders of my genderization and activists behind the campaign, said it was a “transpositive campaign” created after Lush approached them.

“We believe that living through creativity and storytelling is a calm and powerful way for trances to win hearts and hearts. If our young trans selves had seen such a celebration window space in our hometown, we would have been so seen, heard and hoped,” they added.

To match the campaign, Lush deploys genders that affirm the care of all staff in the UK and Ireland.

“It is part of their continued commitment to creating a diverse and inclusive work environment and supporting diverse employees of trans, non-binary and gender.

This makes a marked difference from when it’s lush Donate money to anti-trans pressure groups in 2020 Along with LGBTQ+ activists, previously urged shoppers to boycott the company. Rush later apologized for the incident.