It all started with Essie’s L’Orangerie nail polish. In 2020, popular TikTok account creator Shanna Eichenberg Vintage Dustieswas trying to up her game when it came to her at-home manicure skills, and this orange-red nail polish was one in her small collection of nail polishes. Upon closer inspection, she noticed it wasn’t the same as the latest bottle of Essie she’d been using.
“They didn’t have the embossing that we have today and the labels were different,” Eichenberg says. charmA self-proclaimed color obsessive who also has a degree in archaeology, she was dying to know what era of Essie the bottle was from, and tried to find basic information about the color online, to no avail.
“There were no samples at all. [L’Orangerie] “No one knew about this color online,” she says. That lack of information prompted her to start documenting the history of other potentially forgotten nail polishes. “I wanted to leave a little footprint online for this color and others like it.”
Four years later, Eichenberg has become a renowned archivist in the field of vintage nail polish. Under the handle Vintage Dusties, she specializes in: Resurrectedand the enamel process dates back to the 1920s, and even her most recent nail polish is more than a decade old.
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It’s a niche topic, but niche topics can thrive on social media, and Eikenberg is happy to have found her people. “I’m an introvert, so I thrive online,” she says. “I don’t have to be vulnerable. I can show what I want, but I can also keep what I want to keep. It’s really fun.”
This kind of content appeals to her followers, many of whom enjoy reminiscing about simpler times when Wet ‘n’ Wild nail polish cost just a dollar. “Millennials are nostalgic for their youth,” Eikenberg says, “and Gen Z is nostalgic for a time they weren’t alive.”
Millennials were particularly interested in her Hard Candy nail art video, which she posted in July. Extremely coldThe icy blue hue is the same as the one worn by Lindsay Lohan in the 1998 remake. Parent TrapThe episode, which Eichenberg said was a hit, delighted viewers, with some commenting that “this is journalism,” while others pleaded for a replacement for the vanished Shade.
Source: Allure – www.allure.com
