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No wonder Ariana Grande is the face Swarovski’s latest collectionnamed Summertime. After all, the extraordinary singer became the brand’s global ambassador in 2024 and went on to star in multiple high-profile Swarovski campaigns. Of particular note are campaigns created for Valentine’s Day and those inspired by Old Hollywood.

What’s different about this iteration of charms, candy-colored women’s watches, pendant necklaces, and decorative objects is that the last piece takes a page from typical summer motifs. Through insects, delicate, flower-like shapes, and delicious fruits, you can expose your jewelry box to a breath of fresh air.

Swarovski wants you to touch the grass, colloquially speaking, in the next few months, at least in the next few months. add accessories It’s like being one with nature. the summer time capsuleis currently available online for prices ranging from $21 to $550 and is chock-full of items such as: four leaf clover charm Easily clips onto necklace or bracelet strings. shining ring Featuring a vibrant cornucopia of strawberries, watermelons, bees and greenery, and cascading drop earrings reminiscent of falling petals at the end of spring.

That last allusion is not for nothing, considering the title of Grande’s upcoming studio album, Petal. she explained: “Full of life.” However, Swarovski’s releases focus more on fruits and insects than flowers, and this fresh perspective is something to be appreciated. Kidcore fashion (like jelly sandals and beaded socks) is making a comeback. ladybug hugchunky berry sparklers and bee bangles all follow suit.

According to a press release, “Swarovski Summertime represents a sumptuous, expressive moment that embodies the plentiful energy of the season.” [and offering] A fresh aesthetic for those who are ready to express themselves to the fullest. ”

They all look so good you’ll want to eat them, and each option will add that pop of color and personality that your warm-weather style is missing. What’s more, the most stunning jewelry here benefits from Swarovski’s signature dedication to flawless craftsmanship. Each pavé stone, crystallized seed, and dangling gem is almost obsessively polished and perfected, making these three-digit price tags all the more tasteful.

Sensory marketing is all the rage now (just look at recent developments from brands like Lorde, Loewe and Jacquemus for proof), and Swarovski is sending its own implicit message by tapping into shoppers’ desires and creating a strong emotional response to its products.

That is, it is not Strawberries wrapped in crystalsabout to be soaked in cream, you Are you drooling and clicking “Add to Cart”? I know I’m not alone.

Some of them are Summertime releaseThe most delicious harvests are already sold out, so don’t think too long or hard before buying all It catches your eye and whets your appetite.

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meet the author

Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on celebrity-backed, limited-edition jewelry releases that are worth your readers’ time.