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Top 5 On Shoes for Women in 2025
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On is only a 15-year-old brand, but its best shoes are already true must-haves, worn outdoors by everyone from Emily Ratajkowski and Gisele Bundchen to Oprah and Jill Biden. The Zurich-born performance label takes pride in its Swiss roots and unparalleled engineering. The latter revolutionized footwear innovation tenfold, helping the world discover how shoes adapt to the wearer’s every movement (and vice versa).
One of the best things about On and the way it does business is the fact that the world-renowned shoe brand is constantly evolving its materials and technology to ensure that the final sneaker stands out from other sneakers based on its design, comfort, and special fit features for runners. From their unmistakable CloudTec cushioning system to their trusted Speedboard plating and numerous other patented components, On shows no signs of stopping when it comes to pushing boundaries and making (well-deserved) headlines.
For all these reasons and more, the companies that are hot right now are: Winner of FNAA’s 2024 Brand of the Year Awardamong others. Collaboration also keeps things fresh. Most notably, it has collaborated with Loewe on multiple collaborations, proving that luxury and performance can (and should) coexist in the modern era. On’s partnership with Zendaya was also a fruitful one, following a significant product placement in the film Challengers. Of particular note is On Cloudzone Moon, her first co-designed shoe with stylist Law Roach. Unsurprisingly, it quickly became a bestseller.
All of On’s selections come with a myriad of bells and whistles, all while maintaining a streamlined look and prioritizing on-trend colorways. It turns out that this is a winning combination. That said, don’t believe anyone who says On sneakers are only for airport finance people. They’re more trendy now than ever, and our team is here to spotlight the top five Women’s It’s the perfect style for running, weekend walks, travel, casual dates, and every activity in between.
So join the On action and give your feet the treatment they always deserve with these featured items (also great last-minute gifts for moms, wives, and other women on your list who love top-of-the-line footwear).
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About Cloudsurfer Max Shoes
Our editors rigorously tested On Cloudsurfer Max earlier this year. As a result, we have no hesitation in saying that this is one of the best white sneakers for women who value smooth riding on all terrain, breathability in all seasons, and midsole cushioning that makes them feel like they’re walking on clouds. The 2025 model features On’s signature Helion superfoam for all-day comfort, while details such as a knit tongue and a stable yet height-adjusted silhouette ensure softness. Everything, right down to the shoe’s eyestay design, is made with ease of use in mind, so you can spend less time struggling to put on your sneakers and more time being active in every way in your daily life.
Blisters are not a problem here either. Crowdsurfer Max comes in a wide range of shades, from green-scented Honeydew to gray-speckled Asphalt/Ice, so you won’t have to spot-clean your new purchase after marching through mid-winter sleet.
Editor’s test and review notes: “When I first tried this gentle stepper while walking my dog, its height felt like something I had to adjust (and did), complemented by a soft feel under my feet and a powerful rotational sensation that felt immediately pleasant. It really felt like I was being propelled forward with each step, and I was definitely able to keep up with each pull and pull of the Weimaraner. Next, I started running 5Ks in the new kicks and witnessed more bounce with each takeoff. Some of the sneakers I had previously worn didn’t fully absorb the impact of the pavement, but the On. My feet felt supported and protected with the Cloudsurfer Max.”
Prices on the date of publication of this article: $180
About Cloudnova 2 shoes
What’s your favorite thing about this one-night-only icon? It’s literally exclusive. The holiday model pictured on the On Cloudnova 2 sneakers can only be purchased if you’re an On member, but it’s free to sign up (which grants you access to additional benefits like member-only promotions, an easy way to track your order, and, of course, the ability to purchase special products). What the Cloudnova 2 delivers right out of the box is seamless step-in, unparalleled heel hold, a sustainably made zero-gravity foam midsole, and what On calls a “street-ready” aesthetic. Since you’re a classy woman, subtle touches of color throughout will liven up every outfit without making it too vibrant.
Tester’s opinion: “I have wide feet so some sneakers don’t fit me well, but these are super comfortable and stylish. I love them!”
Prices on the date of publication of this article: $170
About Cloudmonster 2 shoes
If your ensemble leans all-black this winter, there’s no better fit than the Cloudmonster 2, On’s best-selling style with maximum cushioning and energy return that avid road runners will truly appreciate. Towering above other pairs, On’s forward roll style helps drive momentum and provides incredible propulsion. Much of that is thanks to its unique nylon-blend Speedboard technology, designed to ensure optimal shock absorption. Keep hard landings in your rearview mirror, but bounce and lift will be yours in 2026.
Tester’s opinion: “My husband loves these shoes. I bought a pair for myself and told him how much I loved them, so he asked me to order a pair for him. He said they fit true to size, are bouncy, and are comfortable right out of the box.”
Prices on the date of publication of this article: $180
About Cloud 6 shoes
And if you’re looking for an everyday sneaker style that can easily be layered under a dress, On’s Cloud 6 has established itself as a great option. Recently upgraded for even more comfort, they flaunt a wider, more inclusive collar, a smooth sockliner to avoid slippage, and a CloudTec-powered outsole shaped to help you get through those 10,000 steps in 10,000 days. We especially love the soft pink orchid shade above, but you’ll be happy to know that our top picks also come in a bolder raspberry, a members-only cinder, a white that borders on the Pantone Color of the Year, and a plethora of other colorways (so have more than one to suit your mood that day).
Tester’s opinion: “I love the fit. It feels like you’re floating in the air. It’s stylish and goes with any outfit.”
Prices on the date of publication of this article: $160
About Cloud X 4 Shoes
A flagship shoe released by On around 2024 for cross-training purposes, the Cloud So you won’t be distracted by pesky friction when hitting PRs. This sneaker is also suitable for training due to its excellent heel hold and high traction outsole. No squeaks and great results.
The ivory/nimbus hue seen here is something special (if you’re not already a card member of the club, you know what to do), and it’s also available in men’s sizes in case you want to match it up with your favorite gym buddy next year. The On Cloud useful The gifts they unwrap next to the tree: mark our words.
Prices on the date of publication of this article: $160
How to style the best-selling sneakers
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Author introduction
Yoni Yardeni A Los Angeles-based fashion, footwear, and culture journalist who has written for publications such as HiConsumption and HotNewHipHop. His previous work has ranged from curating a buyer’s guide to fashion’s best boots, sneakers, and jackets to revisiting Lil Wayne’s quintessential mixtapes and albums.
Stacia Datskowska I am a senior commerce writer for WWD and FN. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska frequently features must-have shoes from trending brands. Perfect as a gift or for yourself.
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