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Buy Bulova’s Super Seville Mini Watch for the Kentucky Derby
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If you’re like us, you’re probably counting down the days until Saturday, May 2nd. On this day, one of the most fashion-forward sporting events, the Kentucky Derby, is scheduled to take place this year. WWD recently spoke with Zanna Roberts Rassi, Today Show correspondent and Official Program guest editor. Kentucky Derby Style Guide Who will be broadcasting the Derby live on NBC) to gauge her opinion of what exactly is and is not being watched? do not have In the field of annual women’s wear.
While Lassi’s insight was nothing short of enlightening, try out some quirky color combinations. Umbrellas are prohibited, so make sure to pack a raincoat. Let’s start with the hat! — There’s one thing I didn’t mention in that article. That’s how important the watch is in bringing the whole look together, exuding the preppy, old-money energy Derby is known for.
That’s where Bulova, the circa 1875 New York City-based watchmaker, comes to bless last-minute shoppers with a carefully curated selection of the best luxury watches for women to wear to the Kentucky Derby. Of course, once you’ve acquired an on-trend accessory, you’ll be taking it from Louisville to a lunch date in your own city, but the upcoming occasion is an especially good time to play around with styling your Bulova watch with clothing, jewelry, handbags, and other race-day non-negotiables.
Provided by Bulova
As a watch brand with such a rich and extensive history, Bulova certainly knows how to stay responsive to the latest industry directives and consumer demands, while putting innovation at the heart of its business. Case in point: Bulova’s new 2026 Super Seville Mini line directly references vintage 1970s watch silhouettes (three-link bracelet, coin-edge bezel, mother-of-pearl dial), giving modern women endless opportunities to incorporate the watch’s different bracelet metals and dial color schemes into their everyday ensembles.
For this collection in particular, Bulova prides itself on the chronometer’s “jewellery-like feel” and “effortless elegance.” These two statements are as important as ever in a “see and be seen” event like the Kentucky Derby. At the Kentucky Derby, your artistic glamor and what you wear on your wrist are some of the only ways to make a real statement in a sea of floral prints, bright hues, and ruffled maxi hemlines.

Provided by Bulova
The latest addition to Bulova’s Super Seville Mini family is a watch with a gold and silver-tone stainless steel case. It creates a natural contrast between the two materials and easily complements a wide range of outfit color palettes. To make your piece shine the brightest, we recommend pairing it with a short monochromatic gown and extending its sparkle further with a handbag that features unique sparkling gold-plated hardware.
There’s nothing more fitting for Bulova’s Super Seville Mini with its red mother-of-pearl dial than in a dark skirt set brought to life by equally bright red heels. Lassi encourages women to choose the most comfortable yet chic shoes for Derby. I’m a particular proponent of wedge heels and mule heels. Do you prefer either gold or silver, but never both at the same time? Bulova also has options for those tastes, allowing you to interact directly with livelier dress patterns (think polka dots, stripes, paisley or more unexpected prints) or metallic ballet flats if you wish.
On a technical level, each of these Bulova watches features a push-button deployment clasp. Fluted bezel contributes to overall textural complexity. It also features a flat, scratch-resistant sapphire crystal for added protection. With no sizing, the Kentucky Derby-style savior will be delivered to your door on April 30th, just before it departs for Churchill Downs.
(This expedited shipping costs an additional $30, but for all its gentle charm, it’s a small price.)
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How to style the best Bulova watches for women at the Kentucky Derby

Bulova Super Seville Mini 97L189 watch
Prices on the date of publication of this article: $431.25

Bulova Super Seville Mini 96L354 Watch
Prices on the date of publication of this article: $371.25

Bulova Super Seville Mini 96L353 Watch
Prices on the date of publication of this article: $371.25

Bulova Super Seville Mini 98L335 Watch
Prices on the date of publication of this article: $550
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meet the author
Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on seasonal style trends, including watches, and how to buy them online.
Source: Shop – wwd.com
