Late April, Mel B brought her signature fearless energy. new york city As she steps into her new role as a global ambassador, revive collagen. The star was front and center promoting the wellness brand’s menopause collection during a whirlwind press tour across Manhattan, including an appearance at Ulta Beauty Herald Square and bright lights. times square.
Never one to blend into the background, Mel B turned the city’s streets into her personal runway, arriving in unforgettable fashion in a fully branded leopard-print London taxi as a stylish homage to her British roots and bold personality. The eye-catching ride passed through Midtown and ended in Times Square, where Mel proudly posed under a giant sign celebrating her partnership with Revive Collagen. This larger-than-life moment perfectly reflected the campaign’s ethos of feeling empowered, confident and impossible to ignore.
As the face of the U.S. expansion to UK-based wellness brand Ulta Beauty, Mel B is helping shine a spotlight on conversations around menopause, confidence, and women’s health. Her partnership with Revive Collagen represents a powerful collaboration with women who are navigating midlife and hormonal changes openly and on their own terms.
At the heart of the campaign is Revive Collagen, a clinically developed menopause product designed to support women at every stage from perimenopause to postmenopause. This formulation combines up to 10,000 mg of Type 1 marine collagen with 21 additional ingredients designed to support skin health, sleep quality, and overall wellness, bringing a fresh, modern perspective to an often overlooked category.
“Having Mel B join the Revive Collagen family as an ambassador feels like a natural and exciting evolution for the brand. We’re thrilled to see our iconic menopause range now available on Ulta Beauty shelves,” he said. Samantha FairsCo-founder of Revive Collagen.
The celebration concluded at Ulta Beauty’s Herald Square flagship store, where Mel made a special appearance inside the store and interacted directly with fans. She spoke candidly about health, confidence, and embracing change, and shared how Revive Collagen has become part of her own daily self-care routine. The event drew an enthusiastic crowd and highlighted the growing demand in the United States for transparent and effective wellness solutions designed specifically for women experiencing hormonal changes.
Source: Talking With Tami – www.talkingwithtami.com
