Tom Brady has spent decades building one of the most carefully crafted brands in sports. So, naturally, his latest venture is called: good nuts.
The NFL legend has teamed up with Gopuff to launch a new line of organic coconut water. Judging by the marketing campaign, everyone involved is well aware of the joke that’s about to happen.
yes. That’s really what it’s called good nuts.
In fact, the brand’s launch video is built entirely around Brady trying not to say the product name out loud. He discusses the quality ingredients, hydrating benefits, and premium taste in the ad. Because, “When you have a product this good, it doesn’t matter what you call it.”
Frankly, there was no other way to market this. But I’ll say it again. It’s called “Good Nut”.
“Hydration has always been a big part of my daily routine, and coconut water has been a staple for me, but I knew by teaming up with Gopuff we could take it to a whole different level,” Brady said in a statement.
This drink is made from organic coconuts from Vietnam and contains no sugar, sweeteners or artificial ingredients.
Good Nut is available in three flavors.
- original coconut water — For those who just want coconut water.
- sparkling coconut water — For people who want coconut water but it’s too carbonated.
- chocolate coconut water — For those of you who looked at chocolate milk and thought, “What if it was coconut water?”
The chocolate variety is especially noteworthy, as Gopuff says this is the first certified organic chocolate coconut water on the market. The flavor also reportedly inspired the entire venture after Brady told the company he really enjoyed drinking chocolate coconut water.
I mean, we’re here because Tom Brady had a penchant for drinks.
“Good Nut started with Tom telling us how much he loves drinking chocolate coconut water,” said Tyler Stewart, head of marketing at Gopuff. “We quickly realized there was an opportunity to disrupt this category with products that taste incredible, use great ingredients and have a bold brand that gets people talking.”
Mission accomplished.
This product is available exclusively through gopuff Delivery is possible in as little as 15 minutes. Whether you’re recovering from a workout, looking for an afternoon snack, or just want to know what it feels like to order a Good Nut right to your doorstep, Brady has you covered.
Source: Gayety – gayety.com
