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GenZStyle > Blog > Lgbtq > Euphoria fans question Zendaya’s designer wardrobe for junkie Rue: ‘Pay that lady back!’
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Euphoria fans question Zendaya’s designer wardrobe for junkie Rue: ‘Pay that lady back!’

GenZStyle
Last updated: April 15, 2026 3:31 am
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Euphoria fans question Zendaya’s designer wardrobe for junkie Rue: ‘Pay that lady back!’
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Zendaya as Ru in Euphoria Season 3 (Image: HBO)

euphoria The series three premiere sparked fresh backlash after viewers spotted Zendaya’s Rue wearing a St Michael’s hoodie, said to cost around $1,000, despite being portrayed as bankrupt and heavily in debt.

This hoodie has been widely discussed online, as the episode confirms that Lou owes a drug dealer $100,000 and works for the dealer Laurie for two years to pay off that debt.

Some reactions were slow. One viewer wrote: “Lou has holes in her socks and she’s wearing a $1,000+ hoodie?” Another added: “I’ll be mad if you sell that hoodie and don’t give the woman her money back.”

Read more: Euphoria fan Sidney Sweeney brands Cassie’s entry into the adult industry a ‘ritual of humiliation’

Scrutiny is not limited to one item. Lou was also seen wearing a patchwork jacket from the same brand, which was originally priced at $4,050 but has reportedly been reduced to $2,835.

Other characters’ wardrobes have also been embroiled in controversy, with fans taking note of Jacob Elordi’s Bottega Veneta plaid shirt, which retails for $6,080. His character, Nate, also wore a $1,143 brown polo shirt from the same designer brand.

During the Season 3 premiere, Nate talked with his fiancée Cassie (Sidney Sweeney) about wanting to save money on their upcoming wedding, but Cassie wasn’t happy about it.

Jacob Elordi wears a lot of Bottega Veneta in Euphoria Season 2 (HBO)

Elordi became Bottega Veneta’s brand ambassador in 2024, and Season 3 costume designer Natasha Newman-Thomas said: new york times She sourced his character’s wardrobe before telling him about it.

She explained:[Nate’s] Employees don’t know it’s Bottega. I’m like, “Oh, it looks like flannel.” But investors are like, oh, I saw that braided leather strap, I saw that Rolex, I know what’s going on. ”

Why Lou’s hoodie is causing backlash

The latest post from “Fashion Detective” taps into the age-old debate about how to fashion. euphoria Balance a gritty storyline with high-end style. Some viewers may feel uncomfortable with a story built around a luxury brand’s financial struggles and crises.

Others argue that many viewers won’t recognize certain items as designers at all, especially if the items read on screen as standard graphic hoodies or plaid shirts.

Newman-Thomas explained: new york times St. Michael is said to be owned by his friend Kari DeWitt. She said that she and showrunner Sam Levinson wanted a “gonzo journalist aesthetic” for Lou, and that St. Michael provided appropriate clothing options.

Heidi Bivens’ “fuck you” approach

Heidi Bivens, the show’s former costume designer, previously addressed the realism controversy in a 2022 interview. absentmindedness. “Oh, damn it! During the first season, I was so sensitive to all those comments,” she said.

Bivens added, “But in the second season of ‘Euphoria,’ we thought, ‘Okay, this isn’t real.’ Yes, this show deals with real issues, but Sam gave all departments permission to break through our preconceptions of what the show was about.”

Please share your thoughts! Let us know in the comments section below. Please keep the conversation respectful.

Source: PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news – www.thepinknews.com

Contents
Why Lou’s hoodie is causing backlashHeidi Bivens’ “fuck you” approach

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