There’s a conversation that happens every time a plus-size bride starts planning her wedding. It’s something like this: Where can I find what to wear to the bridal shower? What about the rehearsal dinner? Engagement party? And then silence. scroll. The disappointment of finding an option that feels like a consolation prize or a consolation prize.
GIA/irl and influencer Emma Arletta decided to answer that question directly. The result is the GIA/irl x Emma Arletta bridal event collection, now available below. Giairl.com Sizes are 10-32.
What is the GIA/irl x Emma Arletta bridal collection?
This isn’t a capsule of white dresses and labeled “bridal.” The GIA/irl x Emma Arletta bridal event collection was created specifically for all the celebrations surrounding your wedding day, from engagement parties and bridal showers to bachelorette weekends and rehearsal dinners.
The GIA/irl x Emma Arletta bridal collection brings the same trend-forward, curve-focused designs that GIA/irl is known for and applies it to a category that has historically left plus-size brides with limited and uninspiring options.
As a plus-size bride herself in 2025, Emma Arletta had clear personal motivations for this collaboration. She spent months searching for bridal event wear that was stylish, modern, and designed specifically for her body. Instead, what she felt was a gap, and often a sense of alienation, from the very image of what a bride should be.
“As a plus-size bride in 2025, I spent countless hours searching online and in stores for bridal event wear that was stylish, modern, and designed to hug my body. Instead, in a season that should be celebrating and feeling beautiful, I often felt alienated from the image of what a bride should look like. That experience inspired this collection.” Emma Arletta
That experience shaped the entire vision for this collection.
“My hope is that this collection will help more women feel beautiful just the way they are,” Arletta said.
The brand behind the collection
GIA/irl was founded by Gia Sinatra in 2022 with the specific mission of creating stylish, well-fitting clothing for plus-size women. Every item the brand makes is designed to fit plus-size bodies. It’s not a marketing line. That is the basis of the entire brand.
Sinatra knew from the brand’s early days that she wanted to launch a bridal collection. She got married in 2022, the same year she launched GIA/irl, and the lack of luxury plus-size bridal occasion wear was something she personally felt.
“Ever since I launched my brand in 2022 and got married in the same year, I’ve wanted to launch a bridal collection. This collection is very special to me because it offers plus-size brides beautiful, high-quality options to wear to special events. It’s a dream to do it with Emma.” gia sinatra
“This collection is very special to me because it provides plus-size brides with beautiful, high-quality options to wear to their special events,” Sinatra said. “It’s a dream to do a collection with Emma.”
A comprehensive runway show to get you off to the right start
Before the collection was unveiled, Emma and Gia hosted a comprehensive runway show the day before the launch to introduce the collection to the community and media. The show featured nine diverse models, and attendees were able to closely see the pieces in action. It was a fitting debut for this collection.
Why the GIA/irl x Emma Arletta Bridal Event Collection is important
Plus size brides deserve the same experience that straight size brides have had access to for years. Not a version of it. It’s not a limited, stripped-down option in the corner of your website. The real-life experience of attending an engagement party, bridal shower, or rehearsal dinner as if it were a celebration applies to you, too.
The GIA/irl x Emma Arletta Bridal Event Collection is now available exclusively below. Giairl.com. Sizes range from 10 to 32. If you are currently in the bridal phase, or are supporting someone who is in the bridal phase, this is worth seriously considering.
Source: The Curvy Fashionista – thecurvyfashionista.com
