you asked. we listened.
Well, technically you nominated it.
Now it’s time for the next one Vote.
Voting is officially open for the 2026 TCF Reader’s Choice Awards, and over the next two weeks, we’re putting our power behind that very community.
There are no secret committees. There’s no mysterious panel of judges sitting in some conference room deciding what’s noteworthy. Industry insiders will not pick winners for you.
It’s just us.
People who actually buy the collection. a person who wears clothes No one who actually spends money knows exactly which brands will emerge this year and which ones still have work to do.
No one knows what plus-size shoppers need, want, or deserve more than non-plus-size shoppers. Full stop.
So what is the Reader’s Choice Award?
The TCF Reader’s Choice Awards are an annual celebration of the brands, creators, retailers, designers, and change-makers who are helping move plus-size fashion forward.
Over the past few weeks, we’ve been submitting nominations across dozens of categories, from your favorite denim brands and swimwear labels to the creators, designers, and retailers making a big difference. We narrowed down our votes. Now it’s your turn to choose a winner.
Or, as we often say here, “it’s time to send flowers.”
Why this actually matters
The plus size community spends billions of dollars annually. We influence trends. We drive the conversation. We shape culture.
And still, too often, the brands and people doing the most are not seizing the moment.
Reader’s Choice Awards exists to change that.
Every vote is a signal. This size inclusion is important. That expression is important. When brands truly invest in this community, we see it, we remember it, and we reward it.
And yes, we also notice when they don’t.
What does my ballot say?
This year’s categories span the full spectrum of plus-size fashion and culture, including retailers, independent labels, content creators, designers, models, and industry changers.
Whether you’re voting for the brands that finally hit the right fit, the creators with can’t-miss recommendations, or the trailblazers moving the entire industry forward, there’s a category for each.
Appear in front of the finalists who have earned the right to participate.

some simple rules
Voting is easy. Please vote in all categories. One ballot per person. 1 vote per category.
please take it easy. Trust your intuition. Need an excuse to do a little fashion research before making a decision? Consider this your license.
This is not a final exam. It’s a community conversation.
Ready to vote?
Nominations have been completed and finalists have been selected. The spotlight is yours.
Voting is currently being accepted July 5, 2026.
Use group chat. Please consult a fashion expert. Please check your receipt if necessary.
Vote and help us celebrate the brands, creators and changemakers who are shaping plus size fashion today.
Flowers are nice.
Community-selected flowers? Those hits are different.
Source: The Curvy Fashionista – thecurvyfashionista.com
