5 Ways to Wear Violette_Fr’s French Eye Shadows This Summer

It’s often said that the eyes are the windows to the soul, but we’d also add that eye makeup is a reflection of your style. Whether you’re a makeup maximalist or minimalist, viewers can catch a glimpse of your creative persona through a splash of color on your eyelids or a whisper of smoky liner framing your orbs. Your eyes not only show that you’re warm, inviting, and not in the mood to talk, but they also say you understand color theory well enough to know that a deep burgundy shadow will make your brown eyes stand out, or that you’ve made a conscious choice not to use mascara to let your lipstick do the talking.

I always want to reinvent my eye makeup, so my first reference is the French. What about their mysterious, eclectic chic outfits and effortless beauty? Parisian women may be best known for their statement red lips, but French makeup artist Violette Serra has dubbed one of her latest ventures as ” Violette_Fr Plume Eyeshadowone of the most true to her lifestyle.

“In some ways, Plume Eyeshadow may be the most French-inspired formula we’ve ever created,” says Serrato, artist and brand founder. (“rear Beautiful balm“I’ve always had an eye for old French movies. Nothing is too perfect or overly ‘done.’ It’s just this soft, vibrant sensuality that makes you look like yourself, but with a bit of mystery. ” Yes, there are plenty of cream eyeshadow sticks, liquid shadows, and powder formulas, but Serratto found herself struggling when she tried to find one that was clearer, more authentic, and more perfect. French friendly: This means you can really swipe to navigate.

“I realized there was nothing on the market that gave me that feeling in an effortless, intuitive way,” she told Who What Wear. To fill this gap, her team went to a cosmetics lab to create a cream-to-powder texture that would give her the smoky, gauzy finish she wanted and the ease of blending she was looking for. “It has an amazing melt-to-matte effect, blending with the skin to create a soft veil of color rather than something hard or flat,” she explains. In short, they are essentially immune to mistakes. The resulting dreamy shadows in a blue tin are more like tricks of light than cosmetics, and can be “created, smudged and worn intuitively,” Serratto says. It’s like a French fantasy.

“French girl” approach

“For me, the ‘French Girl’ approach is really about restraint,” Serratto says. Sheer wash colors and diffused colors may sound effortless, but they’re usually the result of a few ultra-thin layers blended into oblivion by a highly trained makeup artist. “I wanted to create a formula that you could literally do in two seconds with a swipe of your finger. If you’re spending an hour in front of the mirror trying to achieve perfect skin. Eyeshadow, you already feel effortless,” she added. Get used to it It’s easy, right?

5 ways to wear plume eyeshadow

Yes, I dedicated an entire paragraph of this piece to the French approach to beauty, but the secret is terrifyingly simple. It’s messy, rushed, and requires virtually no technique. However, I’m an American interpretation of French beauty, so naturally I complicate things a bit. Keep scrolling to see 5 ways I’m working with this shadow this summer.

watercolor wash

The first and most authentic French technique is the smudging and going. Thanks to these hazy sheer shadows, when you rub the cream powder with the pads of your fingers and apply it onto your eyelids, the hazy color pops out. “One of my favorite tricks is applying shadow to the volume of the eye,” says Serrato of the center of the eyelid. “I add it to the center of the eyelid, then concentrate depth along the crease and lash line, extending it towards the outer corner of the eye,” she explains. “It gives a lively smoky eye that feels cinematic and sensual without looking overworked.”

Color used: Plui violet

hazy liner

One of my favorite ways to make up my eyes is to accent my lashline with a light dab of eyeshadow instead of liner. It’s soft and suitable for daytime use, but as the sun goes down, you can intensify the color to create a deeper impression. (Or whenever you want, it’s your world.) “I love to take a small brush and press it along the upper and lower lash lines like a soft liner, then flap it around a little,” Serratto says. “This gives definition and depth to the eyes, but in a much lighter way than classic eyeliner.”

Color used: Charbon Fumé

soft smoke

I love tracing pretty wings with these soft shadows, but when I apply this formula to my lash line, it envelops my eyes in an enchanting mist. “Use a combination of fingers and brush to add color all over the lid, concentrating deeper in the outer corner of the eye and tracing along the upper and lower lash lines,” says Serratto. “Then, gently blend additional color just above the natural crease to create the illusion of wider eyes,” she adds. She says this is a great way to “open up” your hooded eyelids.

Colors used: Charbon Fumé and Bois Brûlée

flash of light

Think of eyeshadow as an outfit. Experiment with layering until the look feels right. “Swipe on a shimmering shade of plume eyeshadow and finish with a small accent of rune liner in the corner of your eye to catch the light as your face moves,” says Serratto. “You never want to feel ‘totally attractive,'” she says. “The makeup should feel natural, like it’s an extension of you.” The key to these effortless yet undeniably cool looks is stepping outside your comfort zone. You won’t find anything new there. “Makeup should be expressive, not restrictive,” she believes.

Color used: Plui violet

hello eyes

I love a sultry halo eye after the sun goes down and these shadows are especially suitable for this occasion. The blendable cream pigments are a sheer wash that glides easily over the eyes, creating a solid base for the rest of your look. Use a small blending brush to gently apply a deep shade (in this case, bois brûlée) Sweep towards the center toward the inner and outer corners of the eye, but leave a blank space in the center. (Pro tip: Blend the rough edges with your fingers for a smooth look.) Choose a shimmery accent shade, coat the pads of your fingertips with the shimmering shadow, and swipe in the center a few times for intensity. From there, you can blend out the rough lines with a fluffy brush. However, be careful not to overdo it, as small imperfections keep it interesting.

Colors used: Orchide Celeste and Bois Brûlée

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