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GenZStyle > Blog > Culture > Has the new Devil Wears Prada lost its bite?
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Has the new Devil Wears Prada lost its bite?

GenZStyle
Last updated: April 20, 2026 12:35 am
By GenZStyle
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Has the new Devil Wears Prada lost its bite?
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Wintour shrewdly positions herself as someone good enough to be accepted as a caricature. And the caricature is likely to be more gentle.

This isn’t the only recent film promotional tour to blur the lines between actors and fictional characters, but it’s an approach that’s appropriate for a cultural and political moment in which fiction and reality often seem equally blurry. Timothée Chalamet’s Oscar-nominated stunt to play the arrogant opportunist in Marty Supreme included a line that went viral online. video In it, he pretended to be his selfish self taking over a marketing meeting. Ariana Grande and Cynthia Erivo tearfully declare their friendship on the 1st evil The tour, reflecting their character bond, was widely joked about.

Character “attacked”

But for pure meta-ness, nothing compares to The Devil Wears Prada tour. And critically, Winter’s ubiquity suggests that the story’s satire is undermined. In the original, Streep made Miranda a stupid and hilariously toxic boss. “I’m not interested in the details of your incompetence,” she calmly tells Emily, blaming schedule changes over which she has no control.

However, things change a lot when the movie becomes a hit. Winter seems to have calculated that being inside the tent is better than being outside. And sadly for fans, the campaign has already hinted that the sequel will showcase a softer version of Miranda. If the trailers tell us anything, they suggest that Andy will be focused on returning to Miranda’s orbit and nostalgic callbacks to the original. In one of them, Nigel’s narration We call the runway “the winding road that brings us back together.”

In a joint interview, Wintour (no longer Vogue editor but chief content officer at publisher Condé Nast) said she called Streep when she heard about the sequel, and that Streep reassured her that “it’s going to be okay.” Now, Vogue can’t stop covering this movie. The magazine became round fashion From the press tour red carpet. the book club I’m reading the novel that inspired the first movie. the podcast It featured three of Winter’s former assistants.

By contrast, when the original film was released, Wintour and most fashion designers were estranged. Streep recalled in an interview with Vogue, “In the first film, everyone was so scared of Anna that they couldn’t find clothes.” Molly Rogers, the costume designer who is involved in fashion this time, said The designers knew that this film would give it “the highest ranking in the world.” Similar to Vogue, the film constitutes promotions for brands such as Dolce & Gabbana, Balenciaga, Dior, and Phoebe Philo, all of whose outfits appear on screen.

Source: BBC Culture – www.bbc.com

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