Not to let your carefree summer days get in the way, Target has announced a bunch of fun brand collaborations that will seriously get you counting down to the first day of school.
What falls into your July 2026 goals?
Target’s July 2026 brand collaborations include LoveShackFancy x Target tween apparel and school supplies, Owala x Cat & Jack water bottles and backpacks, Overtime x Target sports-inspired bags and bottles, and Hollister x Target dorm bedding and comfortable college essentials.
Overview of collaboration goals for July 2026
| release date | brand collaboration | Ideal for these people | price range |
| July 5, 2026 | love shack fancy | Apparel, Technology and Beauty | less than $55 |
| July 5, 2026 | Owara x Cat & Jack | Kids supplies, bottles | various |
| July 5, 2026 | over time | sports gear, bags | From $24.99 |
| June 28, 2026 | Hollister | dormitory, home, apparel | various |
Maybe I’m just a school supply geek, but I’ve always found back-to-school shopping to be just as fun (almost) as any other summer activity. It’s so exciting to curate a fresh look for your first day and collect a pile of cool school supplies that will show off your personality to friends old and new.
Now, Target has a selection of brand collaborations to make it even more fun for kids (and their parents!) of all ages. From stylish dorm décor dropped in time for the back-to-college rush to ruffled and floral fashion to ease the nerves of a teen’s first day, these collaborations are bringing premium and designer brands to a more affordable price point for their target shoppers.
To make sure you don’t miss out, our team is tracking the official release date of Target’s massive July back-to-school and college collection. Make sure you’re signed up for RetailMeNot so your cash back offers automatically stack up on your Target back-to-school shopping. Because RetailMeNot shoppers can earn 2% cash back on purchases at Target this July.
What is Target’s July 2026 back-to-school collaboration?
What does the LoveShackFancy x Target collaboration include?
On July 5, Target launched its highly anticipated girls’ clothing collaboration with vintage-inspired luxury fashion brand LoveShackFancy. This allows her to create the look of her dreams on her first day back to school (and beyond). Summer-to-fall transition pieces for tweens and young teens include T-shirts, blouses, jackets, sweatpants, skirts, and dresses, all generously accented with LoveShackFancy’s signature floral motifs, ruffles, and ribbons. But there’s more to the LoveShackFancy x Target collection than just cute apparel. There is also a mini collaboration within the collaborationBring floral fun to every corner of your back-to-school prep, including wet brushes and Goody hair essentials, Case-Mate technology accessories, Wild deodorants and cosmetics, Yoobi notebooks, ruffled pencil cases, and other school supplies.
price: $3 – $55 (but most items are under $25!)
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What does the Owala x Cat & Jack collaboration involve?
Target has partnered with fan-favorite Owala to develop a series of 16-ounce stainless steel water bottles created to complement Target’s in-house children’s brand Cat & Jack’s adorable new line of fun and colorful back-to-school gear. The collection includes backpacks and totes for kids, bento snack boxes, reusable snack bags, and insulated lunch bags with super cute prints that kids will approve of, including dinosaurs, strawberries, race cars, and beautiful Western-inspired paisley. Owara bottles sold out almost immediately online when they went on sale on July 5th, but you may still be able to find them at your local Target. If not, these BPA-free plastic water bottles are just as cute and match perfectly with the rest of your new back-to-school gear.
price: $3 – $28
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What does the Overtime x Target collaboration include?
Sports media brand Overtime expands its Target-exclusive collection with the nationwide launch of new athletic-inspired gear on July 5th. Aimed at Gen Z sports fans, the carefully selected capsule includes backpacks and dual-compartment lunch bags for busy days at school, crossbody pouch bags for everyday errands, and drawstring bags for after-school sports. There’s also a 32-ounce stainless steel water bottle with a fun design and wide-mouth opening that makes it easy to fill with ice cubes for a cool drink on hot summer days.
price: $24.99–$69.99
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What does the Hollister x Target collaboration include?
On June 28, Target launched a preppy-perfect collaboration with Hollister to make the transition to college a little easier. The collection includes apparel like, you guessed it, hoodies, sleep shorts, fleece sweatpants, and even a cozy, wearable throw blanket. But this is also Hollister’s first foray into home goods, with bedding and dorm décor in muted tones like blush pink, cocoa brown, and classic college navy blue. Highlights include preppy patchwork, crazy floral and striped bedding sets in twin XL sizes for the dorm, and weighted cushions with cute designs like seagulls and floral bears.
price: $19.95–$64.95
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How do I save with Target?
Whether you’re shopping for a huge sale at Target or purchasing newly released full-price items, we’ll help you get the most value from every purchase. RetailMeNot Cashback. Be sure to enable Target cash back offers through the RetailMeNot browser extension or the RetailMeNot app. in front When you check out, you’ll automatically earn cash back on your Target purchases.
Does Target have a student discount?
Students and teachers can save big with a free Target Circle membership and receive special discounts and benefits throughout the year. Case in point: All verified university students and teachers from July 5th to September 12th, 2026 20% off with one purchase Throughout the store. Once you verify that you’re a student or teacher, the coupon will be loaded into your Target Circle account and you can stack that discount with RetailMeNot cashback to maximize your savings.
The post Your Ultimate Guide to Target’s Back to School Collabs: LoveShackFancy, Hollister & More appeared first on The Real Deal by RetailMeNot.
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