Prices, Best Styles, How It Works

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Babe, wake up: “Bridgerton” Season 4, Part 2 just dropped. Joining a cohort of brands that are celebrating this cultural moment via thoughtful, oh-so-Regency collabs is Nuuly: a leading clothing rental service founded by Urban Outfitters, Inc. in 2019, which lets you rent six styles a month from popular labels like Anthropologie, Free People, Farm Rio, For Love & Lemons, and more. Starting February 26, Nuuly subscribers can take advantage of 20-plus exclusive styles that are directly inspired by the show people can’t stop talking about.

For the endeavor, Nuuly tapped Guizio, House of Aama, Fashion Brand Company, and Tessa Fay — all female-led brands — to develop clothing that fits three key themes in “Bridgerton” Season 4, which are “Lady in Silver” (think Benedict meeting Sophie at the masquerade and all the accompanying magic of that encounter); “The Cottage” (with pays homage to My Cottage through florals, toile prints, and other details); as well as “Bridgerton Florals” (honoring the show’s height-happy, lush floral arrangements and the symbolism behind them).

The Nuuly x “Bridgerton” arrivals will let you enter the Social Season in swoon-worthy style (IYKYK) or promenade on the arm of an eligible bachelor while turning heads and sparking gossip. Outside of the “Bridgerton” universe, the maxi dresses, skirts, bow-clad tees, and breezy tanks are a match made in heaven for the upcoming season (spring, that is, not Season 4). What’s especially worth your time? The Lady in Silver Dress, whose dainty rosette touches and sheer organza layer will add whimsy to all your dinner parties from hereon out. The Cottage Weekend Skirt, in the meantime, is a modern take on Regency-core: being a linen-blend beaut in a butter-yellow shade that’s going to trend in spring 2026, mark our words.

Then there’s the Garden Stroll Skirt for the taking, which boasts florals that evoke a British garden at its peak and comes with a matching top. Have a girls’ night out on the horizon? The Nuuly x “Bridgerton” Leila Dress, straight from the creative whims of designer Danielle Guizio, will bless you with a dose of the vintage (courtesy of those cap sleeves and corset-like back closure) while encouraging you to dance the night away. All the better if it’s to Charli XCX’s “360,” which is featured in “Bridgerton” Season 4.

How to Shop Nuuly x “Bridgerton”

Intrigued and can’t wait to wear all of these heavy-on-the-romance silhouettes? Here’s how you can do so in just a few simple steps.

A standard Nuuly subscription costs $98 a month, giving you access to any six styles of your choosing. Unlike with other clothing rental services, you don’t have to worry about washing the pieces before returning them. Shipping and returns are always free, too, and you’re allowed to cancel or pause your Nuuly membership at any time: penalty-free. Got carried away and forgot to send back your Nuuly bundle before the next billing cycle? Fear not — there are no late fees ever, because wearing what makes you happy while keeping your closet decluttered should be enjoyable versus stressful.

If you enter your email on the site, you’ll also be treated to $15 off your first two months — no discount code needed.

I was able to try out two months of Nuuly to give you a clearer picture of how the rentals work and whether or not they will fit into your lifestyle and particular outfit needs. Below, my honest Nuuly clothing subscription box review.

Nuuly Subscription Box Review

Before Nuuly, I was never a card-carrying member of the “clothes for rent” club: instead preferring to don my same old, same old purchases until they became A) threadbare or B) too tight. What can I say, I’m a creature of habit! Nuuly, let me tell you, is made for anyone with a flair for adventure, as it urges you to go outside of your comfort zone by scoring the types of attire you’d never buy for yourself on the regular. Case in point: The Colette Linen Cropped Pants I rented for my second Nuuly shipment. Were green pants on my bingo card for late February? Absolutely not, but I loved every minute of trying them on with various contrasting tops.

Then again, Nuuly is also the ideal destination for snagging occasion-specific clothing. Its selections are sorted by type (dresses, matching sets, jumpsuits, athleisure), size (with maternity and kids options present), and intent (game day, travel, work, weddings + formal). This means you don’t have to look far and wide for a sharp blazer to rent for that important work presentation. Similarly, if you’ve just booked a plane ticket somewhere warm, Nuuly’s “Spring Trends” section is chock-full of slinky slip dresses, boho tunics, and sporty-chic skorts for finally looking cute sans your outerwear layers.

For my first Nuuly box (I curated it on January 14 and it arrived at my door on January 16, to give you a sense of the company’s speedy timelines), I opted for a self-styled “date night in the city” theme, telling my boyfriend that, now that I have something as gorgeous as the Elliatt Armelle Maxi Dress in rotation, he better take me to that dimly lit dinner spot with hard-to-get reservations. Indeed, “aspirational” is the best way I can describe Nuuly’s offerings: inspiring you to go out more and be a more confident version of yourself based on their vibrancy, trendiness, and, in case of said one-shoulder lace number, glamour.

What really ended up happening: I repurposed Anthropologie’s The Maya Ruched Cowl-Neck Dress as a long-sleeve top, in one of my most brilliant ensembles to date, and teamed it up with my own pair of Abercrombie jeans. The result? Something both approachable and fancy (the dress’ rose print felt just-right for Valentine’s Day, which was about a week away when I wore it, and the mesh felt breathable even under a coat).

Word to the wise: Not every Nuuly item you’ll unbox will hit the spot. For instance, the Maeve Oversized Denim Jacket I borrowed was too baggy and The Bettina Tiered Shirt Dress, another Maeve favorite, felt too light for the weather at hand (a girl can dream though). That being said, I fell completely in love with Maeve’s The Colette Ruffle-Hem Wide-Leg Pants in dark red — taking them to the office, Friday-night outings, and everything in between — to the point of wanting to keep them forever. This is very much possible, dear reader. Nuuly grants you the option of buying anything you end up becoming enamored by, sometimes for as much as 60 percent off retail price.

For the second send, I filled my Nuuly cart with the intention of bringing every last piece on a trip to Portugal to visit my newly retired parents. My vision board for the six-piece haul centered on lots of bright shades, florals, maxi hemlines, and — very specific, I know — culotte pants, which I’ve always wished to own but could never commit to. What arrived: the Rose Motif Maxi Skirt from Farm Rio, the Atsu Bow Maxi Dress, Free People’s Lucca Culotte Shorts, a green version of The Colette Pants that took my breath away (at this point, almost all sizes have been claimed), and a few other coastal-cool staples that I envision will work exceptionally well for my Euro getaway.

While I’ve yet to actually go on the vacation, I have a fully baked opinion on Nuuly by now, two months into our relationship. Something to love is the inclusive range of size options, such as tall, plus, and petite (I appreciated that my petite maxi dresses from Nuuly didn’t pool at the ankles). Once again, the shipping speed is unparalleled, and the fact that you’re not pressured into making a return — the only caveat is that your next clothing batch won’t be unlocked until you do — is a breath of fresh air. I like that everything at Nuuly is equipped with a customer feedback–based “how it runs” size chart for more peace of mind, as well as real customer photos that work with the same goal in mind.

One avenue of improvement for Nuuly could be broadening its roster of labels and retailers. Since Nuuly is owned by the parent company of brands like Urban Outfitters, Anthropologie, Free People, and FP Movement, its metaphorical closet space is disproportionately dominated by these names. (In other words, you won’t find the Stauds, Veronica Beards, and Ulla Johnsons of the world here, unlike at Rent the Runway, which comes with a steeper monthly fee of $129 attached.)

Another note: Some Nuuly picks, especially if they’re crafted out of softer, thinner fabrics like viscose or linen, come to you in a wrinkled state. This is no biggie if the local dry cleaners know you by name or if you have a good steamer (WWD Shop‘s editors have a soft spot for The Nori Press), but it’s less convenient if you need the dress, skirt, or pants for literally the. next. day and have no time to waste. Rest assured, though, that the clothes are delivered clean and perfectly rolled up, no exceptions. Everything smells lovely, which makes the experience a treat and a half, and returns are made easy since the label is already inside each bag. At my neighborhood UPS, they seemed to be very familiar with Nuuly and processed the free transaction in seconds.

Will I be extending my Nuuly subscription past the three-month mark? Potentially, if I find that I’m lacking in eye-catching garb for the summer and that my wardrobe is overdue for a reset: the kind that doesn’t involve spending hundreds of dollars on clothing you might end up hating weeks later.

Ultimately, Nuuly is one of the best fashion subscription services for women who have a special event (read: best friend’s wedding) coming up or want to spice up their everyday sartorial equations a bit. If you’re more into the high-end, though — less Anthropologie, more Alaïa — you just might squeeze more use out of an alternative clothing rental spot.

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on consumer-driven trends in the fashion industry, including subscription services that let you rent popular clothing for special occasions.