Paris Hilton is making waves again in the beauty world. This time we’re called a brand new skincare line Paris VieIt is scheduled to be released on May 7th.
Hilton’s latest venture has a long history in beauty spaces, including fragrances, and promises to reflect her personal evolution, philosophy and love of timeless beauty.
Posts shared on Instagram X, Hilton announced details about the expected beauty brand and explained the inspiration behind Paris. “I’ve always dreamed of creating something that’s not just another beauty brand,” she said. “I wanted to create something that reflected my journey, philosophy, and a vision of timeless, symbolic beauty. That dream is now a reality.”
For Hilton, Parivy is more than just skincare, a celebration of self-expression and empowerment. She describes the brand as a way for people to feel “confident, powerful and shining at all ages.”
Today I’m proud to introduce you to my new skincare brand: Parívie
For many years I had the privilege of living and breathing everything
– Become familiar with the art of self-expression, evolve and fall in love. But I’ve always dreamed of creating… pic.twitter.com/m0ajyy1lbd
– Paris Hilton (@parisilton) March 27, 2025
Hilton believes that true beauty will only evolve and become stronger over time, and builds its brand with that philosophy in mind. The goal is to provide a luxurious, innovative skincare line designed to help people feel the best of their age.
Product details remain a mystery for now, but Hilton teased the brand that it offers something really expensive and unique. The Parivie website will launch its launch, suggesting an “exclusive kit” and promote excitement among fans. Hilton has yet to reveal which types of products will be included in the line, but given her beauty in her history, we can expect a carefully curated choice focused on high-performance formulas.
Fan of A simple life Stars, DJs and entrepreneurs will also recognize the gorgeous and playful aesthetics she is known for. If you prefer pink and sparkling designs, Parívie’s packaging may have soft rosé tones.
This is not the first time Hilton has challenged the world of beauty. In 2018, she launched a skincare brand called Pro DNA. She also works with brands like Tan Luxcollaboration with a self-tanning kit. However, Parivy feels like a more personal and fully realized project, reflecting her own understanding of growth and beauty.
Hilton’s new brand is also supported by leading beauty conglomerate Guthy-Renker. As reported by women’s wear every day last year. The partnership allows Parivy to reach global audiences and builds on the momentum of Hilton’s successful ventures in other industries, including her The scent of the same name, fashionand Household goods for sale at Walmart.
For those who want to get their first product from Parívie, we mark the calendar on May 7th. The brand is committed to launching exclusive kits and offering luxurious skincare products that embody Hilton’s vision of beauty. Fans can follow Official Paris Social Media Page and Sign up for early access on our website Stay in the loop.
As the release date approaches, fans can expect more details about the product, and perhaps even sneak peeks at what’s in store.
While you wait for Paris to arrive this spring, buy your favorite Paris Hilton fragrance. Plus, check out the best beauty sales and great deals.
Paris Hilton Eau de Parfum Spray Perfume for Women
price: $23
Paris Hilton Heirs for Women
price: $29
Paris Hilton Rose Rush Oaked Parfum Spray Perfume Perfume for Women
price: $30
Post Paris Hilton’s new skincare line is scheduled to be released this spring. What we know so far was first featured in Retailmenot’s Real Deal.
Source: The Real Deal by RetailMeNot – www.retailmenot.com
