If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Shop Coca-Cola and Lucky Brands Americana Collaboration
See more +
It’s straight out of a Route 66 rest stop scene sometime in the ’90s. Trucker hat. Worn out denim. A cold drink in one hand, a gas pump in the other – and in your closet is Lucky Brand’s latest collaboration with none other than Coca-Cola.
That can’t be denied. These two partners embody all things Americana, bottling our nation’s rich history and delivering it to 21st century shoppers. In the case of Lucky Brand, the clothing company, founded around 1990, is known for encouraging eclecticism, self-expression, and making your fortune known through its hero products: jeans that not only fit just right, but are imbued with a personal touch. Millions of fashion-conscious people also love Lucky’s men’s and women’s graphic T-shirts, oversized jackets, shorts and hoodies.
Provided by: Lucky Brand, Coca-Cola
Lucky Brand x Coca-Cola’s innovative collection has a little bit of everything, with its color palette leaning towards Coca-Cola’s signature red and white packaging and blessed with just the right amount of American flags. Perfect for celebrating America’s 250th anniversary on July 4th.
Men can choose from two sleeveless muscle T-shirts – best paired with muscle car It’s a late-night diner stop featuring an illustration of a bandana-wearing polar bear clutching a Coke bottle and an old Coca-Cola ad that tempts would-be drinkers with the phrase, “Cold, crunchy, Coke is the most refreshing thing.” Purchasing a tank is as tempting as taking a sip, and dare I say it, it’ll quickly quench your thirst (for affordable summer yarns that make a visual statement).

Lucky Brand x Coca-Cola Polar Bear Sleeveless T-shirt
Prices on the date of publication of this article: $39.50

Lucky Brand x Coca-Cola America Sleeveless T-shirt
Prices on the date of publication of this article: $39.50
There are also plenty of other men’s t-shirts made to match Lucky Brand’s most popular jean silhouettes, from baggy to bootcut. We’re all looking for athleticism in a soccer jersey, but what about in America with the World Cup coming up? We also recommend the Coca-Cola Soccer T-Shirt Jersey. It has attractive embroidered patches, including the number 86, a nod to the year (1886) when this drink, originally a medicinal tonic, was invented.

Lucky Brand x Coca-Cola Soccer T-Jersey
Prices on the date of publication of this article: $69.50
And if it’s an indie slew ringer T-shirt you’re looking for, Lucky has you covered in that department, too, with a shirt that simply and effectively proclaims, “America, you’re real” (in women’s sizes, the contrasting ribbing is replaced with a basic crewneck style for a classic fit).

Provided by: Lucky Brand, Coca-Cola

Lucky Brand x Coca-Cola Bottle T-shirt
Prices on the date of publication of this article: $44.50
Reflecting how closely intertwined consumer culture and pop art movements were in America’s past, Lucky Brands and Coca-Cola introduce the Americana Grid Baby T-Shirt, spotlighting the world’s most popular soda brand. Another baby t-shirt option features a second stylized polar bear, this time charmingly sipping his own Coke.

Lucky Brand x Coca-Cola Americana Grid Baby T-Shirt
Prices on the date of publication of this article: $39.50

Lucky Brand x Coca-Cola Drink Bear Baby T-shirt
Prices on the date of publication of this article: $49.50
fun things Really It starts with the Collaborator’s premium denim lineup, including a trucker jacket, all button flap pockets, a variety of patches (including an American flag peeking out on the chest to unleash your inner patriot), and even the Lucky Legend low-rise festival shorts. As the name suggests, these 3-inch bottoms serve as great outfit accents this festival season. Stand out from the light wash crowd with this exposed Cola print pocket bag, not to mention the floral pattern and bottle embroidery on the back.

Lucky Brand x Coca-Cola Denim Trucker Jacket
Prices on the date of publication of this article: $169

Lucky Brand x Coca-Cola Lucky Legend Low Rise Festival Shorts
Prices on the date of publication of this article: $89.50
Accessory-wise, it would be remiss not to give each of the three iterations of the hat points (one is adorned with pinstripes and has “Take Me Out to the Ball Game” playing on repeat in my head). The Pop Art Tote, on the other hand, has a distinctly Lichtensteinian energy and should be worn with a matching shirt for maximum impact.

Lucky Brand x Coca-Cola Pinstripe Baseball Cap
Prices on the date of publication of this article: $49.50

Lucky Brand x Coca-Cola Pop Art Tote
Prices on the date of publication of this article: $69.50
Worried about getting chilly when you set off fireworks into the sky in July? Long-sleeved items like logo hoodies will keep you warm…while still expressing your national pride, of course.

Lucky Brand x Coca-Cola Logo Hoodie
Prices on the date of publication of this article: $119
Lucky Brand x Coca-Cola is now available for purchase at luckybrand.com. Prices start at $39.50 and go up to $169. For a limited time, get 25% off select collection styles when you use code. lucky fit At checkout.
register to WWD Shop Newsletter Get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and a buyer’s guide to finding the products you need to try ASAP..
Why trust WWD?
Since 1910, WWD, also known as the “Fashion Bible,” has been the industry’s leading voice for senior executives in the global women’s and men’s fashion, retail, and beauty communities, as well as informing consumer media covering the market. Today, WWD’s latest news and trend coverage remains a trusted source for fashion professionals and consumers alike. Our shopping editors uphold WWD’s editorial standards and values with expert, high-quality product selections. Learn more about us here.
meet the author
Source: Shop – wwd.com
