Hurry to Shop LoveShackFancy’s New Under-$25 Hair Accessories

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If you are like us, you have a secret dream of living a life interrupted by pastel shades, all you do, and a day of enduring good hair. Thanks to Loveshackfancy’s iconic hair company Wet Brush and Goody, this dream quickly becomes your everyday reality. Loveshack’s first foray into the hair accessories category is a fun surprise, but it also reads as a natural continuation of the very kind of femme-forward apparel style (rich with bow details, ruffles and flourishing) that the New York City brand is already recognized and loved.

Limited Edition Collection – Now available on Target and Love Shack Fancy Sites, many of the selections are too fast for comfort, but a whirlwind of vintage floral prints and hair care essentials. It consists of a total of 35 items, and includes brushes, headbands, clips, bows, and heat-free curlers that skip the primary color in favor of four Loveshackfancy signature prints with a flavor of legendary era romanticism. But collaboration is more than just an appearance. After all, it’s still interrupted by the exact same attention to detail that Loveshackfancy is proud of.

The motivation behind this brand’s convergence may have something to do with the long-standing preferences of the founders of Loveshackfancy for Goody and Wet Brush products. “Their brushes and accessories were essentials for our home, both for my girl and myself,” Rebecca Hessel Cohen shared in a press release. “Giving their work a touch of Love Shack with our signature print will make it my new, ultimate on-the-go accessory to match all my favorite looks.”

Hessel Cohen tends to team up with brands. Last year, Loveshackfancy joined forces at Stanley, two Clear launch: Release Stanley X’s line once in the summer and once before holidays. It’s safe to say people are obsessed right away, as both collaborations sold out on the Flash. In the past, they have also created a limited edition product line with brands such as Dylan’s Candy Bar, Gap, Sally Hansen, and Kendra Scott.

Loveshackfancy ran in 2013, but has since become synonymous with dreams and optimism across clothing, bedding and children’s collections. In 2023, we also created waves in the beauty category through the floral scent that draws inspiration from vintage perfume bottles. Now, avid fans have more ways to incorporate Loveshackfancy’s charming, happy-go-lucky spirit into everyday beauty routines.

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Meet the author

Stasia Datkovska I’m a senior commerce writer at WWD. Previously, she worked at El Decoration as an assistant digital editor who covered all of her luxury, culture and lifestyle through the lens of design. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Before participating in Elle’s decorations, Datskovska learned the inside and outside of e-commerce with Mashable, where she tested her products, covered tent pole sales events, and tested roundups of her curated gift guide. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trend collaborations in the world, including hair, beauty, and fashion.