Havaianas x ‘The Devil Wears Prada 2’ Flip-Flops: Where to Buy Online

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At the world premiere of The Devil Wears Prada 2, which opens in theaters on May 1st, director David Frankel joked that the film had no marketing budget to speak of. Of course, the constant headlines surrounding the company’s press tours and the slew of brand collaborations we’ve learned about in recent months, from Walmart’s fringe skirts to Tweezers’ nail files, paint a different picture. The latest inductee into the world of sexy editorial chic led by Miranda Priestly? Brazilian flip-flop giant Havaianas has just released a new spring shoe line called “Puffed Family,” themed after “The Devil Wears Prada 2.”

Operating under the slogan “If it’s not heels, it’s Havaianas,” the capsule encourages shoppers to ditch the Manolos and treat their feet to something more statement-making (not to mention comfortable). It consists of four different flip-flops: Havaianas Puffed Up, Maxi Puffed, Over Puffed and Luna Puffed, all of which offer something “game-changing”, as Priestley puts it. Think bulging or intertwined snake-like straps. Dual layer outsole suitable for height. And it’s the kind of colorway that can instantly go from “customer meeting at Dior” to “first date” (I won’t say more for fear of spoiling the plot of the second installment of this iconic film).

Clearly, these intentionally exaggerated silhouettes are nothing short of fashion-forward. We’re bringing the thong sandal trend that reigned supreme last summer back into the spotlight, giving you the perfect option to be your most confident self, whether you’re an assistant or the head of an entire functional department (by chance, I might have said too much).

We’re patiently waiting for the goods to arrive at havaianas.com, but for now you can also find our new warm-weather shoe rack staples at Shopbop. There, the Havaianas x The Devil Wears Prada over-puff sandals are sold in a bright red hue that matches Andy Sachs’ signature lipstick in 2006’s The Devil Wears Prada. The women’s clothing retailer also has co-branded Slim Square flip flops available. This isn’t officially announced for the circa 1962 destination, but it’s worth your time as well. We’ve taken the models that have sold out like clockwork at Havaianas year after year (Gigi Hadid even designed her own pair) and adorned them with instantly recognizable motifs, like pitchfork heels, glasses, and handbags that any DWP fan will love.

Aside from the rounded toe, the Havaianas x Devil Wears Prada slim square flip flops have a more classic feel than the overpuff flip flops, which feature plump knotted straps and chunky two-layer soles. The equally stunning red hue eschews all traces of the expected floral print, instead being bold enough to contrast nicely with everything from light-wash baggy denim to creamy-white peasant skirts.

To promote this pivotal moment, Havaianas has hosted activations in cities ranging from Rio de Janeiro and São Paulo (where its flagship store is located) to Paris, Milan (which features prominently in the second film) and New York City. collaboration occupied the Times Square billboardFor example, there’s been quite a bit of buzz online. Most notably, Havaianas ensured that flip-flops walked the red carpet at the New York premiere of The Devil Wears Prada 2 alongside Anne Hathaway and Meryl Streep, who were spotted in attendance including Brazilian fashion influencers Mal Borges and Gab, and style blogger Leandra Medine Cohen.

These trendsetters successfully demonstrated the versatility of the Havaianas x The Devil Wears Prada 2 collection, pairing the new pieces with faux fur coats, sharp-shouldered blazers, and billowing sculptural gowns. Would Runway’s editor-in-chief approve of such a mashup? Not likely. But this time, there’s something thrilling about wearing traditional, relaxed shoes and earning her ire.

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meet the author

Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sales, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on hot shoe collaborations and how to purchase them online.