Best Bulova Watches to Shop for Mother’s Day: Trending Women’s Watches

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Mom’s big day is coming sooner than you think (May 10th, so plan accordingly). What does this mean? You should start shopping for Mother’s Day gifts now. If you’re the type of mom who’s hesitant to spend money on herself but is obsessed with new statement accessories, then there’s a chic solution. It is Bulova’s standout women’s watch shape, combining functionality and sophistication, worthy of being worn by the most sophisticated woman.

After all, this year is all about so-called “power watches.” Everyone from fashion week attendees to your favorite A-listers are using it as a status symbol in place of fancy handbags and diamond-encrusted necklaces. That doesn’t mean women’s watches have to be flashy or Very expensive to show her high style sensibility. In fact, many of the most fashion-conscious women are turning to slim-band, bracelet-like watch silhouettes. One with a smaller dial. A watch that swaps predictable dial colors for gorgeous emeralds and reds. And some of the design codes go back decades.

Bulova is an American watch brand that was founded in 1875 and has already participated in more than 45 NASA space missions, making sure to do all of the above. In particular, we think your mom will be obsessed with one of Bulova’s newest women’s releases, the Super Seville Mini line. The popular Super Seville collection has been scaled down to cleaner proportions, “taking a page from the bold archives of the 1970s,” according to a press release. Mothers, and women in general, are always in a state of transition, always striving for a new and improved state of themselves. The same goes for Bulova’s Super Seville Mini. You can instantly and gracefully transition her look from “board meeting” to “BYOB dinner.”

With a focus on comfort and wearability, the case of the Super Seville Mini Watch is 25 millimeters and is complemented by a three-link bracelet that sits flush with the wrist and eliminates drag and unnecessary weight. The brand’s signature excellence in watchmaking is further enhanced by the capsule’s finer details, such as the richly textured coin-edge bezel. Mother of pearl finish. Sapphire crystal hates scratches and reflections. It also has a low-profile push-button clasp.

If you’re looking for something more reminiscent of jewelry, take a look at Bulova’s Lady of Time range. Launched last summer, it features some of the hottest and most sought-after watches the label currently sells, and has gone through multiple iterations (malachite dials!) and is already facing the dreaded “Notify me when it’s available” message. The best word to describe the goddess of time is “retro chic.” Each watch here combines a mesh bracelet with a small dial made from precious stones.

This latter aspect was a 20th century obsession in the watch world, with women and men favoring the band type due to its fabric-like softness, ability to avoid snagging in hair or shirt sleeves, innate visual appeal, and exclusivity (once broken, mesh bracelets cannot be stretched). And the Goddess of Time brings out the charm of the era, imbuing the watch with signature Bulova touches such as a brightly polished bezel, artistic etchings, precise quartz movement, and reliable clasp closure.

Are you running out of time? Orders placed on Bulova’s site by 2pm ET will be shipped the same day. As for the warranty, all watches come with a 3-year limited warranty, and if the purchase doesn’t suit your mom’s aesthetic, you can easily return it within one month for a full refund, as long as the item is new and unused. Another perk of shopping at Bulova? The ‘Try it in 3D’ feature allows you to virtually place the watch on your (or her) wrist before trying it out.

Additionally, many of Bulova’s Mother’s Day watch styles are currently on sale for up to 25% off. No special discount code required. Listen to this and don’t waste a second to make her day unforgettable.

Then leave it to Bulova to keep your mom looking her best (dressed).

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meet the author

Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on luxurious and gift-worthy accessories that are worth your time and how you can get them online.