*Sponsored Post – Cherahani Dreams is a clothing and accessories brand that is a fruit of imagination from the creative mind of owner Annelouise Mwangi. Featuring beautiful, bold and playful designs, her approach to making clothes is organic and artistic. She enjoys the creative process and is able to chart the path each design takes from concept to completion. This kind of creativity is not surprising, since she initially considered becoming a painter, but that interest naturally translates into fashion.
“I’ve always liked the idea of wearing your art as a means of self-expression. Art on canvas is a way to convey or evoke a particular feeling or emotion. Our clothing has many Fashion does the same thing as art because it involves meaning and interpretation. I enjoy playing with colorful printed fabrics in fashion design and creating pieces for women at Chelahani Dreams,” says Mwangi. Masu.
It all started around 2011. Anne-Louise Mwangi, a native of Kenya, completed her education in fashion and retail studies at The Ohio State University and was deciding whether to move to New York or California to pursue a career in the fashion industry. After evaluating the job market, she chose the latter option and decided to go beyond the idea of becoming someone’s assistant and design her own brand concept. With further encouragement from her friends, she created a collection and even… Etsy storealthough the focus at the time was not on African fashion.
today, Chelahani Dreams We rely heavily on African printed fabrics. Mwangi is particularly preferred in warm climates as cotton, linen and silk are natural, breathable, comfortable and versatile. Speaking more about colors and printed fabrics, Mwangi believes that Africans stand out as a culturally expressive group. She added that she enjoys finding exciting and interesting fabrics and deciding on the best design that best suits them. After carefully sourcing fabrics from US-based vendors, Mwangi handcrafts all of her garments. Currently, Cherahani Dreams does not work with mass production partners, making the business a sustainable and slow fashion option.
“I often create designs that surprise both myself and others. It’s fascinating to be able to start with the color and print of the fabric and think about how to use it on the garment.” That’s why,” says Mwangi. “The Chelahani Dreams woman loves art and color, is very adventurous and is not afraid to stand out from the crowd. She knows that her clothes always evoke an emotion. Therefore, she I love unique styles and wear them with confidence.”
Mwangi says one of the themes that unites all of her ideal clients is a deep respect and appreciation for color, prints, patterns, and especially the cultural significance behind them, even if they don’t fully understand them. I explained it anyway. Cherahani Dreams aims to provide handmade clothing and accessories to everyone who feels proud of and appreciates their African ancestry.
So if you want something to spice up your wardrobe or something unique to help you express yourself, I encourage every woman to give Cherahani Dreams a try. People may be surprised to learn how flexible and self-motivated Mwangi is when it comes to building his brand. She listens to her customers and followers and takes their opinions into account. When it comes to her style, Mwangi describes her tastes as “a bit eclectic.”
“Style always evolves based on lifestyle and daily activities. For example, a photographer’s style is very different from the style of a working woman who is always in the office. Nevertheless, I always like bold prints. I like to wear bold colors. Lately, I’ve been mostly monochrome and mood-based. I like to mix and match colors for comfortable, casual, and colorful statement looks. . All colors complement each other,” says Mwangi.
Looking for African fashion in Los Angeles or elsewhere? Look no further.
For those who want to connect directly with Mwangi, the Chelahani Dreams brand can be found on all social media platforms. @chirahani. of Etsy store We carry a wide variety of products, from cropped pants and kimonos to dresses, skirts, tops, and earrings. With excellent review ratings, smooth communication, and a track record of on-time order fulfillment with tracking, you’re guaranteed to have a satisfying experience.
One thing that stands out throughout her journey as a fashion designer is the fact that the way people dress often reflects how they see themselves. Mwangi wants people to really look and feel good in their clothes. Because, she says, “clothes do more than just hide nakedness.”
Source: Jamila Kyari Co. – jamilakyari.com
