Less than a third of Sniffy users will identify as gay in 2025, and bisexual men will narrowly outnumber gay men on the popular cruising app, according to the platform’s annual report.sniffy download” Reports that analyze user data, profiles, and behavior.
According to the report, 32.1% of users identified as bisexual, compared to 31.4% of users who identified as gay.
An additional 10.2% of users identified as bisexual, 18.1% described themselves as “straight and curious” (primarily heterosexual but interested in same-sex activities), and 7.8% identified as straight.
This breakdown highlights how cruising is not limited to the gay community, and how fluid sexual identity is even among users who overwhelmingly seek male-on-male sexual encounters.
“Many of our users are a little more cautious,” says Eli Martin, chief marketing officer at Sniffies. “When we launched Sniffy’s, it was really the idea of removing the labels a little bit and creating a space where people could actually explore their own curiosities.”
Martin adds that broader cultural changes are partly to blame for the data. “The extremes of being straight or gay are a product of homophobia,” he says. “So people couldn’t even recognize it as actually something else.” [than straight]because it created more anxiety. But now, as many as one in five young people say they are in some way on the queer spectrum, but do not necessarily identify as gay. ”
The Sniffy’s app attracts approximately 4.3 million unique visitors per month, with the busiest day being Monday, the most popular day of the week for cruises. User data shows that around 1pm, or lunchtime, is the most popular time of the day, with the park emerging as the app’s most popular cruise destination.
Beyond one-on-one relationships, Sniffies also allows users to organize and participate in group sex activities. In 2025, more than 2.1 million cruisers joined more than 200,000 groups, averaging more than 16,000 groups per month. The most popular group activity was the “pump and dump” session, with nearly 600,000 users participating at least once during the year. Other group activities included bukkake, orgies, “goon sessions” where participants masturbate and delay orgasm for extended periods of time, and blowjob and go oral sessions.
Across the apps, the most commonly used “search” tags to describe different homosexual subsets and subcultures were Discreet, Bro, and Daddy. The most popular perverts listed on users’ profiles were edging, cumplay, BDSM, facials, and exhibitionism, while the top three fetishes mentioned were ass, hard cock, and armpits.
The Sniffies data also highlights that sexual preferences and interest in partners vary widely from city to city.
For example, when it comes to fetishes, London topped all cities for jockstrap lovers, while New York topped the list for mask lovers, and Providence, Rhode Island, showed the strongest interest in uniforms. San Francisco had the highest share of used underwear, while Melbourne, Australia had the highest proportion of self-reported swallows.
Preferences also varied from city to city when it came to sexual roles. New York City cruisers were more likely to prefer dominant and flexible positions with the highest concentration of dom top, top, verse, and verse top, whereas Chicago users were more likely to identify bottom, submissive bottom, side, passive top, or verse bottom.
Expression data, which refers to tribes or subsets that users identify with, found Boston had the highest concentration of “thoughtful” men, Atlanta stood out as a hub for “clean cuts,” and Seattle ranked highest for its “guy next door” vibe.
Los Angeles had the highest concentration of “brothers,” while Melbourne, Australia had the highest number of self-proclaimed bears and dads. Sydney had the highest proportion of “curious” users and self-described “jocks,” while San Diego had the largest share of users with the “femme” description. Meanwhile, users in Philadelphia were most likely to describe themselves as “masco.”
For users frustrated by anonymous profiles with no photos, the cities to avoid were San Antonio, Texas in the U.S. and São Paulo, Brazil internationally.
Based on non-messaging user activity, the cities with the most reliable cruisers were Las Vegas, New York City, and Sao Paulo. Meanwhile, the “naughtiest” cities, measured by chats per person, were Atlanta, Las Vegas and San Francisco in the US, and Havana, Johannesburg and Cape Town in the rest of the world.
“One of the reasons we separate our reports by city and country is because Sniffy is unique and local to every region,” Martin says. “Photos may look different. The way people interact on the app may also be different. Their kinks and fetishes are influenced by the people around them. So it creates a local cruising culture.”
The “Sniffies Download” report also looked at users’ self-proclaimed wealth in different regions, with the Philippines topping the list of countries claiming the highest average wealth at 8.33 inches, while Japan had the lowest average.
Among individual cities, Yonkers, New York, topped the list with the largest average height of self-proclaimed donors at 7.22 inches, followed by Baltimore, Maryland, Washington DC, Atlanta, and New York City, which rounded out the top five with an average height of 7.15 inches.
At the other end of the spectrum, Perth, Australia had the lowest average at 6.25 inches, followed by Brisbane, Melbourne and Sydney, with Calgary, Alberta rounding out the bottom five at 6.48 inches.
Source: Metro Weekly – www.metroweekly.com
