This is not a standard “best selling” list. This is a snapshot of how you would actually be living in 2025. Things I’ve worn over and over again, things I’ve been brave enough to try, things that have made me feel at home, things I’ve quietly bought to make travel a little less chaotic.
When we looked at this year’s data, we found something clear. We weren’t just following trends. You were building a system. You’ve invested in “timeless” items (bags and shoes), but you’ve also stocked up on the practical basics to make those outfits work.
Here are 25 stories about yourself from this year.
Section 1: Wardrobe anchors
Components of a costume.
The most obvious theme for 2025 was building your wardrobe around authenticity. These were reflections of real life: school pick-ups, dinners, events, and days in between when you still want to feel sophisticated.
Weekender layer:
The Denim
Nili Lotan’s otis denim It has become a favorite of those who know exactly what they like in jeans. They have a relaxed yet sophisticated feel, and the fit is just right, so once you find them, you’ll want to wear them again and again.
color pop cardigan
This weekend I went all in with color. a cardigan With a pop of color, this piece can be layered over a T-shirt when it’s cold, or worn alone when it’s not, adding softness and character to a relaxed look.
Daily uniform:
daily pants
You’ve incorporated corduroy as a staple item for fall. tuckernuck’s cord pants It stands out for its ease of use and versatility, and is offered in a rich range of wearable colors that are approachable, yet thoughtful. We added texture to everyday wear in a way that feels natural as the seasons change.
The unsung hero
of Nippy nipple cover was one of our highest selling items throughout the year. They proved that you don’t just look at backless dresses and halter tops, you actually wear them. This was the ultimate style unlocker.
Boots that symbolize the season
You’re drawn to boots that have staying power. slim suede ankle styles We’ve brought the sophisticated, feminine line back into regular rotation. riding boots silhouette The charm of timeless proportions has been further enhanced. They both noted that they prefer well-thought-out, durable shoes that can easily complete an outfit and last season after season.
Definition of dress up:
satin dress
In those moments when you need something noble yet easy, satin became the answer. The flowing silhouette lends sophistication without being stiff, making it a natural choice for weddings, dinners, and events where dressing up feels considered and not complicated.
brooch
You turned to accessories as a form of expression. brooch It stood out as the detail that changed everything. Pinned to knits, outerwear, and dresses, they added personality and purpose, proving that one thoughtful accent can define an entire look. This year, we dedicated a Substack styling moment to brooches, highlighting how one small accent can completely transform an outfit. please read here.
jacquard jacket
Bold layers played a bigger role this year. jacquard jacket Combining vintage vibes with modern construction, we created an instant impact through texture and pattern. This item can transform a simple coordination into something memorable.
Section 2: Beauty Lab
Products tested, emptied and refilled.
If the anchor of your wardrobe is the foundation of your outfit, this section is the foundation of your confidence. Beauty is personal and requires many tests. We’ve tried a lot together here, and the data shows you’re actively engaged.
“Empty and Refill” winners:
The Glow
Westman Ateliers suntone bronzing drops It was noticeable. You prioritized looking “awake” and “tanned” over looking heavily made up.
A favorite that can be used for a long time
urban decline Vice Lip Bond It was a big hit. You wanted a glossy lipstick that wouldn’t stain your coffee cup, and once you found out it worked, you bought several.
hair savior
You focused on the health of your hair by changing the way you style it. heatless curling tools It has become part of the routine.
[SHOP THE BEAUTY HALL OF FAME]
Section 3: Sanctuary
That you made the house feel special.
2025 wasn’t just about dressing up. It was also important to find a way to make the house feel comfortable and entertain the little ones so they could actually enjoy their coffee.
Comfort system:
foundation
of durable jemimarag It stood out as the most loved home item this year. Its appeal spoke to a shared taste for pieces that balanced beauty, durability, and design that stood up to real life.
wellness shift
This year, there was more emphasis on small, repeatable habits. protein powder is part of that change and is an easy way to support a better home life.
Victory of “quiet time”
of i spy books has become a familiar presence at home and an easy way to slow down without using a screen.
playroom upgrade
You’ve also invested in making the kids space more intentional. of play tent Designed to fit seamlessly within the home, creating a designated place for imagination, independence and play over clutter, it stood out as a favorite.
Section 4: Travel Edit
Items that will make your trip easier.
You traveled this year. Whether it’s a long-haul flight or a road trip, it’s a good idea to plan your trip.
Packaging upgrade
flat makeup bag It has become a standard. They replaced mining and last-minute repacking with something much more efficient, and once in rotation there was no going back.
carry-on steamer
You like your clothes to look put together, even when you’re out and about. a handheld steamer It’s easy to fix, packs compactly, and is reliable enough to smooth out dresses and shirts without having to hunt down a hotel iron.
Pool day essentials
kids swimming goggles We maintained the rotation and kept the pool day progressing without constant stops.
Section 5: Dream List
This year’s mood.
Finally, there is a list running in the background. This is the part you click, linger, save and imagine into your life. They embody the “Julia Berolzheimer” aesthetic.
definitive coat
You were drawn to outerwear like this that could define the entire look. rich brown shearling coat The luxurious texture and loose silhouette will elevate anything you pair it with.
fine jewelry layers
You clicked, saved, and invested while everyday items fit in most carts. classic gold jewelryIt’s an investment that will enhance the rest of your wardrobe and is the type that you can wear with anything and never take off.
symmetrical pochette
structured leather bag It shapes the look from the beginning. Clean lines and sophisticated finishes bring purpose to every outfit and complement even the simplest pieces.
Thoughtful finish
This year’s final story was in the details of how gifts are wrapped, written, and personalized.
You’re drawn to pieces that make you feel like you’re thinking about giving and aren’t in a hurry. personalized embroidery accessories, custom stationeryand carefully made wrapping paper It reflects a preference for meaningful gifts: items that are thoughtful, long-lasting, and feel complete in and of themselves.
These were not last minute add-ons. These were the finishing touches that turned an everyday gift into a memorable one, showing that consideration, time, and personality are still most important.
Source: Julia Berolzheimer – juliaberolzheimer.com
