Psalmy Exclusive is making waves in the Nigerian fashion scene, bringing a fresh take on modern menswear by fusing contemporary style with Nigeria’s rich cultural influences. Founded and led by Creative Director Samuel Awonuga, the brand proudly represents Nigeria, a vibrant global center of creativity and innovation. This analysis examines the brand’s latest collections, assesses its growing global influence, and explores its potential to reshape luxury fashion on an international scale.
Psalmy Exclusive’s Spring/Summer 2025 collection dubbed “Bold Edge” created a buzz at Nigeria Men’s Fashion Week. The collection perfectly reflects the brand’s commitment to craftsmanship, with bold colors, intricate patterns and innovative textures inspired by Nigeria’s rich cultural heritage. Standout pieces, such as a black velvet tuxedo adorned with beaded embroidery and peaked lapels, demonstrate the designer’s ability to blend traditional elegance with modern style. However, while tuxedos make a statement, they could benefit from more sophisticated details to fully comply with international haute couture standards.
The collection pushes creative boundaries and makes a strong statement with its bold use of Afrocentric color blocking, including a striking plaid tuxedo jacket paired with wide-leg pants. However, this avant-garde approach can feel a bit overwhelming, highlighting the need for a more consistent and streamlined stylistic direction. Asymmetrical cutouts on some pieces exude confidence and sophistication, but more consistency in execution is needed to fully convey the designer’s intent.
Psalmy Exclusive’s journey reflects a brand on the rise. Appearances at high-profile events such as London’s Africa Fashion Week and Nigeria’s Men’s Fashion Week have cemented its place as a brand to watch on the African fashion scene. Collaborations with celebrities such as actor and model Abayomi Alvin also highlight the brand’s appeal. These milestones are complemented by our commitment to sustainability, a core tenet of Awonuga’s vision. By incorporating eco-friendly practices alongside a bold Nigerian aesthetic, Psalmy Exclusive aligns with global trends in ethical fashion.
While the brand is clearly successful domestically, entering the international market requires a more strategic approach. The ‘Bold Edge’ collection showcases striking designs rooted in Nigerian heritage, but needs to be balanced with global luxury standards to appeal to a wider audience. Focusing on advanced production techniques and using premium materials can help take the brand’s creations to the next level.
There are clear signs that expanding into womenswear could be a big opportunity for Psalmy Exclusive. This move will not only highlight the brand’s versatility, but also strengthen its presence in different markets and solidify its unique position in the global fashion scene. However, such a move requires careful planning to maintain consistency in design philosophy and market positioning.
To compete with established luxury fashion houses, Psalmy Exclusive must hone its storytelling and ensure its collections resonate with both local and global audiences. While the brand’s embrace of Nigerian aesthetics is commendable, innovation beyond local trends is essential to sustained international success. Partnering with international stylists, fashion critics, and publications has the potential to increase your brand’s visibility and credibility on a global scale.
Psalmy Exclusive’s ‘Bold Edge’ collection showcases the potential to lead in contemporary African fashion. By honing its craftsmanship, creating a more consistent narrative and aligning with global market trends, the brand is on track to make a strong impact on the international luxury fashion scene.
credit
Photographer: Joseph Babalola Iam Genius_
Production Manager: Ayo Moore Delight Master
Model: Philip Owoju Auge Philippe
Source: Fashion Bomb Daily – fashionbombdaily.com
