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GenZStyle > Blog > Fashion > Meet CUUP: A New Option Expanding into Plus Size Bras and Lingerie
Fashion

Meet CUUP: A New Option Expanding into Plus Size Bras and Lingerie

GenZStyle
Last updated: October 20, 2024 3:54 pm
By GenZStyle
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Meet CUUP: A New Option Expanding into Plus Size Bras and Lingerie
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Finding the perfect bra has been a long-standing challenge for plus-size women. Often, the struggle isn’t just finding a bra that fits. It’s also important to find lingerie that combines comfort, support, and, let’s be honest, cute. CUUP, a brand known for redefining minimalist intimates with a modern approach to underwear, is stepping up with its long-awaited plus-size expansion.

We have often been left behind in the lingerie industry, relegated to overly utilitarian and gentlemanly designs. But CUUP aims to change that narrative by offering pieces that exude sophistication and modernity.

Image via brand

The newly expanded band range includes bands for sizes from 46 to 50E cups, which is a game-changer for plus-size women. And we at The Curvy Fashionista couldn’t be more excited to explore what this means for us.

Immediately after the acquisition of Eloquii, Full Beauty acquires CUUP Expanding our size range was a natural next step into the plus size lingerie space. When Savage Fenty disrupted inclusive lingerie and Victoria’s Secret stumbled into inclusive entry, other than Cacique, Torrid, and a handful of plus-size lingerie designers and brands, there were no options for plus-size lingerie and bras. was limited.

Introducing CUUP: A new option to expand into plus size bras
Image via brand

And we’re always here for more options…right? It’s important to note here that not everything in the collection is available in an expanded size range. This is a strategic development. Not only do we have bra options, but this also includes matching panties, loungewear and lingerie sizes up to 3X or size 8. It’s exciting. And it’s our responsibility to make sure we share what we need to know and what we need to know. I’m looking forward to this size expansion at CUUP!

From stylish to sexy: CUUP’s minimalist approach meets inclusive sizing

CUUP is less is more philosophy In lingerie. Their design eliminates unnecessary padding, excessive decoration, and restrictive wires that sacrifice comfort.

Introducing CUUP: A new option to expand into plus size bras
Image via brand

Instead, CUUP focuses on a sleek, modern aesthetic with materials that celebrate the natural shape and beauty of the female body. Their entry into plus size lingerie is a win for those of us who not only want to achieve inclusivity, but also want to look and feel great without sacrificing comfort or support.

Expanding CUUP to larger band sizes is more than just a range expansion. It shows a thoughtful approach to plus size lingerie, designed with us in mind. The brand’s signature style – bestsellers and more Balconette, plungeand scoop In bras, band sizes have been expanded to ensure you experience the CUUP difference.

Introducing CUUP: A new option to expand into plus size bras
Image via brand

The plunging neckline and delicate construction of the balconette are perfect examples of a bra that provides support and sexiness without sacrificing style. And since the pandemic, many of us have stayed away from underwires and uncomfortable styles. This expansion has perfect timing!

But it’s more than just adding size. It’s important to perfect these sizes to fit the unique needs of plus-size body types. CUUP’s bras are designed to eliminate some of the most common complaints we’ve faced, including tight bands, uncomfortable underwires, and unsupportive cups. Their bras are made from lightweight, breathable fabrics that conform to your body’s natural curves, allowing the bra to “hug” against your body rather than against it.

Introducing CUUP: A new option to expand into plus size bras
Image via brand

Using innovative material Like power mesh and micromodal, CUUP strikes the perfect balance between lightweight and support. This is something that has been sorely missing in the world of plus size lingerie. It’s refreshing to see a brand that understands that plus-size women don’t need more padding or bulk. All we need is a bra that’s carefully designed with function, fit, and support in mind.

The best of both worlds with CUUP: comfort and confidence

CUUP believes confidence starts with a good foundation, and its bras are the ultimate base layer for any outfit. Whether you’re looking for something to wear under a power suit, a casual T-shirt, or a bold date night dress, CUUP has you covered, literally and figuratively.

Introducing CUUP: New options for plus size bras
Image via brand

In a world where plus size lingerie options are often limited to neutral and uninspired designs, CUUP’s wide range is very welcome. A color palette featuring soft neutrals, muted tones, and the occasional pop of bold color means you can find something that suits your style, whether it’s classic black or bold red.

To purchase the new expanded size range, ShopCUUP.com

As CUUP expands their product to include larger band sizes, it’s clear they take inclusivity seriously. This new size range (44F to 44G, 46C to 46G, 48C to 48F, 50C to 50E) step It’s a move in the right direction for the plus-size community (as they still have room to be more inclusive) and proves that high-quality, stylish lingerie isn’t just for small sizes.

Their approach shows that they’ve done their homework to provide style while meeting the unique fit needs of plus-size women.

For those of us who have spent years searching for a bra that fits well, feels great, and looks great, CUUP’s foray into plus-size lingerie is hopeful. Gone are the days of choosing between comfort and style. With CUUP bras, you get the best of both worlds. You can experience the same luxury and attention to detail that CUUP has offered for years with Core Sizing. And it’s about time.

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Source: The Curvy Fashionista – thecurvyfashionista.com

Contents
From stylish to sexy: CUUP’s minimalist approach meets inclusive sizingThe best of both worlds with CUUP: comfort and confidenceTo purchase the new expanded size range, ShopCUUP.com

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