“Peptides are small molecules that function as building blocks of proteins in our bodies,” says Dr. MMS skin care. The purpose of adding them to your hair routine, she says, is to “enrich the scalp and build a robust environment for strong hair follicles.” Peptides can also reduce inflammation caused by excess hormones and stimulation that can lead to hair loss.
This desire for benefits is reflected in what you and your friends are searching for online. Addison Cain, Head of Insights and Marketing at Trend Forecasting Company Spatepoints out that the word “hair” is searched an average of 9,200 times a month on Google, along with “peptides.” Peptide-related #hairgrowth posts are viewed 64,500 times each week on TikTok, indicating that consumers are seeking products with this ingredient to combat hair loss, she continued. (more on this later).
Good news: as allure Our editors preview what’s coming next year, highlighting more scalp serums with added peptides to promote scalp health, as well as densifying shampoos and stylers. can’t wait? Try the Ordinary Multi-Peptide Treatment for Hair Density, a serum that combines peptides with caffeine and zinc to “strengthen hair roots, exfoliate the scalp, and improve blood circulation.” Margarita LorisMD, a board-certified dermatologist, previously said: allure. You may also want to try our K18 Peptide Prep Shampoo, which contains peptide chains that strengthen your hair during cleansing.
Now more than ever, consumers want mirror-like hair.
First, let’s acknowledge the (smooth and shiny) elephant in the room. Shiny hair is not a new trend. But that doesn’t mean the pursuit has weakened. Searches for hair gloss on Google are up 13.2% year-over-year, according to Spurt data, Kane said. She added that as of mid-November, TikTok posts about shiny hair routines and reviews received an average of more than 419,000 views per week, with searches up 169.7% year over year. .
Michelle HongThe New York City colorist said she now sees clients coming in weekly for glazes to keep their hair as shiny as possible. New York City Hair Stylist and Trimmer Michael Dueñas He says the most consistent goal he hears from his clients is super shiny hair. However, you don’t necessarily have to go to the salon to get shiny hair. There are a number of at-home products that will give you smooth, shiny results in the shower and during your styling routine, and more are on the way in 2025.
Source: Allure – www.allure.com
