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GenZStyle > Blog > Beauty > The 20 Best ‘70s Makeup Looks, Updated for 2024
Beauty

The 20 Best ‘70s Makeup Looks, Updated for 2024

GenZStyle
Last updated: September 10, 2024 1:51 pm
By GenZStyle
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5 Min Read
The 20 Best ‘70s Makeup Looks, Updated for 2024
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“Blue eyeshadow gives a chic Pan Am flight attendant a glamorous, ’90s dream job,” says makeup artist Natalie Drescher. (Journeying from London to Cologne always feels sexier with a chilled cocktail in hand.) And in 2024, it’s a bold look, whether you keep it simple with baby blue or go smoky with deep blue eyeliner and matching eyeshadow.

Stila

All-day Smudge & Set Waterproof Gel Eyeliner Electric Lapis Lazuli

As a base for your evening makeup, Drescher recommends Stila Stay All Day Smudge & Set Waterproof Gel Eyeliner in Electric Lapis by swiping along your lash line and blending the edges with your finger or a dark shadow brush.

Pat McGrath Lab

Dark Star 006’s Eye Duo

Finish off with Pat McGrath Labs Eye Duo Dark Star 006, a rock and roll blue eyeshadow. This eyeshadow set contains shimmering sapphire powder. If you want to take your Pan Am flight to space, try Prism Eye Gloss. moreover Shine.

Thick eyeliner

Getty Images

Vanessa Hudgens with thick black cat eye liner and a slicked back bun

Getty Images

Cher never shied away from eyeliner in the ’70s for a momentIn 2024, neither should you. Patinkin recommends sketching out the shape you want in pencil before slathering it all in pigment, which will save you some serious heartache if it doesn’t work out.

House Lab

Optic Intensity Eco Waterproof Gel Eyeliner Black Onyx

Haus Labs Optic Intensity Eco Waterproof Gel Eyeliner in Black Onyx glides on easily and leaves a sharp line, making it perfect for outlining thick eyebrows.

Armani Beauty

Eye Tint Long Lasting Liquid Eyeshadow Ebony

Once the shape is set, fill in any gaps with Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow in Ebony. The applicator tip is sharp and precise, but you can also use a smudge brush if you have a larger area to cover.

Monochrome Makeup

Ella Purnell in monochromatic rose-toned makeup on eyes, cheeks and lips

Getty Images

Margot Robbie in pale pink monochrome makeup on eyes, cheeks and lips

=Getty Images

The ’70s saw a huge variety of makeup looks, but almost all of them fell into one of two distinct vibes: disco glitter and excess (think Donna Summers and Chaka Khan) or endless summer on the beach (think Goldie Hawn and Jaclyn Smith). For the latter, simple, monochromatic makeup was the key to looking youthful, natural, and pretty. Like you were born on the beach and lived there your whole life. This is an easy trend to pull off in 2024. Look for a multi-stick that can be used on lips, cheeks, and eyes, and use your hands to apply and blend.

Westman Atelier

Baby Cheeks Blush Stick Coquette

Look up the perfect beach baby pink in the dictionary and you’re sure to find Westman Atelier’s Baby Cheeks Blush Stick in Coquette, a multi-purpose stick that can be applied to cheeks and lips for a stunning finish with just a coat or two of mascara.

Ilia

Multistick Cream Blush + Lip Tint A Fine Romance

Ilia Multistick’s hydrating formula is perfect for especially sensitive skin (thanks to avocado oil and shea butter) and comes in a range of shades that are like a ’70s meets 2024. A Fine Romance is perfect for a deeper, sexier blush, while Dear Ruby creates a lighter hue.

Frosted Lips

Amanda Gorman is trending with pink frosted lips and cat eye eyeliner

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Ariana Grande in trendy pink frosted lips and long blonde ponytail

Getty Images

Imagine heading out to the state fair covered in cotton candy on a stick, and then just barely pressing your lips to it would result in a shimmery, frosted, baby pink pout. Luckily, Drescher says this ’70s-inspired look will be all the rage in 2024, and you can buy it in a bottle.

Lawless

Forget the Filler Lip Plumper Line Smoothing Gloss Candy Sky

This gloss in Candy Sky is a Pink Sugar look that gives a plumping effect so you look kissable.

Tom Ford

Soleil Sunlit Rose Lip Balm

If gloss is too sticky for your taste, try Sunlit Rose, a shimmery tinted lip balm with a pleasant satin finish.

Freckles

Willow Smith with gold eyeshadow and freckles

Getty Images

Source: Allure – www.allure.com

Contents
All-day Smudge & Set Waterproof Gel Eyeliner Electric Lapis LazuliDark Star 006’s Eye DuoThick eyelinerOptic Intensity Eco Waterproof Gel Eyeliner Black OnyxEye Tint Long Lasting Liquid Eyeshadow EbonyMonochrome MakeupBaby Cheeks Blush Stick CoquetteMultistick Cream Blush + Lip Tint A Fine RomanceFrosted LipsForget the Filler Lip Plumper Line Smoothing Gloss Candy SkySoleil Sunlit Rose Lip BalmFreckles

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