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GenZStyle > Blog > Beauty > A Zillennial Ode to the 2010s Smoky Eye
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A Zillennial Ode to the 2010s Smoky Eye

GenZStyle
Last updated: May 16, 2026 12:58 am
By GenZStyle
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A Zillennial Ode to the 2010s Smoky Eye
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“No matter when you open fashion, people, or allureit’s always Mila Kunis with that sparkly smokey eye, or Nina Dobrev, Vanessa Hudgens. it was a smokey eye [I remember]” lyla childsa makeup artist based in New York City, podcast host He has been posting beauty tutorials online since 2012. [considered] Flashy makeup. Strangely, it looked like part of a face. The tone was right [the client’s] Because your eye color and skin tone are different, your eyes will look less contrasty and softer, even though you’re applying a full naked palette to your lashes and eyes. ”

tom munro

My morning routine is to roll over, work in bed until noon, and apply skincare products to my face to get ready for the day. Even on a night out, my eyes remained relatively bare, except for mascara. It seems like the rest of the world has traded their once-tried-and-true palettes for cream blushes and clear brow gels (unless you’re really into it). euphoria).

Mr. Childs believes that this new era was born out of the age gap between trendsetters and consumers. As Gen Z and Millennials take inspiration from celebrities and vloggers coming of age, their looks have become more subtle. She added that brands featuring a brighter, more sophisticated appeal, such as Charlotte Tilbury and Hourglass, became famous during this period. “It was a little more Victoria’s Secret bombshell, a little more natural. And Glossier was very minimal. There was no other beauty brand that was pushing this whole concept of wearing a more natural face.”

“Clean” beauty looks have become the norm (perhaps due to trend cycles, world shutdown fatigue, a growing emphasis on wellness culture, or all of the above). a TikTok search shows off a plethora of glowing, no-makeup makeup looks that center on raised eyebrows, colored cheeks, and smudged lips. Pop stars like Sabrina Carpenter and Hailey Bieber further popularized this angelic, coquette aesthetic, which is perhaps the antithesis of the sultry, dark vibe that a smoky eye embodies. With this change, the lid is essentially ignored.

If you opened your social media app during the first few weeks of this year, you probably encountered all the Zillennial It-Girls posting, “2016 is the new 2026.” king kyrie She’s back with the Snapchat dog filter. All of these reminiscences make it clear that what most people missed during this period (along with a core of blissfully ignorant expectations) was playful experimentation. “Do your makeup like it’s 2016” quickly became a trend, posted by beauty creators tutorial Set to Rose by the Chainsmokers, tape along your cheekbones to create the sharpest cat eyes and minimize shadow fall.

Source: Allure – www.allure.com

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