Zendaya is literally taking off in the latest collaboration with Swiss performance brands. New campaign with title Zone Dreamersan exploration of genre-bending films that blur the lines between fashion, movement and fantasy. Called “The Greatest Movie Never Made,” the project imagines the Emmy Award-winning actress at the heart of an expedition in space, leading the crew through surreal travels in outer space that connects movements, becomes self-confidence and community-related.
@onrunning Zone Dreamers. Starring Zendaya. Who said the sky was at its limit?
#dreamon #ZonedReamers
Directed by acclaimed visual artist Nadia Lee Cohen, styled by Zendaya’s longtime creative partner Law Roach, it is pinned down by On’s latest Spring/Summer 2025 Movement Lifestyle Collection. Zone Dreamers It’s a bold visual statement. With 1970s science fiction classics, experimental art films, and healthy doses of healthy appeal, I think retrofuturism will come across high fashion.
At the heart of the campaign is CloudZone’s latest hero products, a unisex lifestyle sneaker co-created with Zendaya. The studio knit bodysuits are also featured in a full lineup of sophisticated and functional performance wear (crop tops, tights, tees, jackets, shorts), all edited by New Jandaya. The entire capsule is available via On’s online store.
“Zone Dreamers Zendaya said in a press release. Teaming up with Nadia for the first time brings such unique energy to the set, and as always, working with the law made the experience even more special. This campaign is about courage, friendship and the kind of trust that gives you the freedom to get out of your comfort zone and try something new. ”
A trailer-style campaign is not just a showcase of new gear, it’s a story experience. The star Challenger and Sand Dunes Suitable for On’s futuristic silhouette, it guides your team through unknown planets and training sequences where athleticism and artistry collide. The design, styling and cinematography of the set draws viewers into a dreamlike universe.
Alex Griffin, Chief Marketing Director at On, added: Zone Dreamerswe have created a world that speaks to a very realistic theme, a very realistic theme, that is, a very realistic theme, that is, a very realistic theme. It is a celebration of creative freedom. ”
and Zone DreamersON and Zendaya not only are they launching new collections, but they are also starting a movement. It is bold, imaginative and redefines what collaboration looks like between artists and brands. Whether you’re here for fashion, storytelling, or spaceship vibe, one thing is clear. The future of movement is incredible.
Buy some of your favorite titles from the Zendaya edits below.
With CloudZone
price: $140
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Train long sleeve crops
price: $85
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Studio knit crop
price: $90
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Studio knit shorts
price: 100 dollars
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Studio knit bodysuit
price: $150
Shop now
Zendaya’s post exploded with ON in a new sci-fi inspired campaign.
Source: The Real Deal by RetailMeNot – www.retailmenot.com
