Where to Buy the Coach Brooklyn Bag That’s Gone Viral on TikTok

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In just the past year, Coach has achieved near-instant viral appeal on TikTok and an impressive track record of celebrity-favorite handbags. From the new classic Coach Tabby bag series to the TikTok-famous Coach Lana Tote, the New York fashion label steps up its game with notable handbag releases that appeal to both Gen Z trendsetters and timeless fashionistas. Continuing. The Coach Brooklyn Shoulder Bag is the latest purse to skyrocket in popularity, and it’s already sold out in multiple colors since its debut this fall.

On October 23rd, the Coach Brooklyn bag won a big Medal of Honor. The suede version of the Slouch handbag has taken the world number two spot. list index‘s ranking of the world’s most popular products in Q3 2024. The popularity of the Brooklyn bag may have propelled Coach itself to the top of Lyst Index’s ranking of brands to watch for the third quarter. Since the last Lyst Index report was released in Q2, the label has moved up five spots on that exclusive list. At $295 or $495 depending on size, the Brooklyn bag hits an affordable luxury price point compared to other four-digit designer handbags featured in the Lyst Index report.

The Brooklyn bag made its grand entrance in July when Bella Hadid stepped out wearing a black leather bag over her shoulder. Hadid is often the source of style trends that appear on TikTok’s FYP and Instagram feeds (she recorded both feeds) adidas samba So it makes sense that she was one of the first lucky celebs to get her hands on the Coach Brooklyn Shoulder Bag 39. A gift from Coach Creative Director. stuart veversHadid effortlessly modeled designer leather totes twice this summer in New York City, pairing them with her signature eclectic style. The It Girl’s off-duty ensembles keep us in the spotlight – 17.3 million people tuned in TikTokto be exact. But her sense of style has earned her street cred from her expertly sourced vintage designer pieces, as well as her collaborations with Coach’s archival designs and sustainable initiatives (like Coachtopia’s recycled leather products). So, the introduction of Hadid’s Brooklyn Shoulder Bag is a match made in heaven.

Coach often draws inspiration from the brand’s rich archives to create new classics. The Tabby Shoulder Bag has existed in countless iterations, from denim to tie-dye leather to ’90s-inspired florals, and is a modern-day update of an archival 1970s design. Similarly, the Coach Empire Carryall Bag, which debuted on the Fall 2024 runway, draws inspiration from vintage silhouettes, as does the minimalist leather and contrast stitching of the Brooklyn Shoulder Bag, as well as Coach designer Bonnie Cashin’s versatile and It brings to the fore the sentiments of the founder of versatile everyday bags. .

According to the brand, the hobo-style Brooklyn Shoulder Bag embodies “New York-ness,” and serves as the perfect tote for shopping on the sidewalks of SoHo or finishing off a casual-cool urban uniform in Williamsburg. . Available in two sizes, the Coach Brooklyn Shoulder Bag 28 and the larger Coach Brooklyn Shoulder Bag 39, this supple shoulder bag is crafted from Coach’s natural grain leather and features an interior snap pocket, magnetic top closure, and Comes with a durable shoulder strap. The smaller model is suitable as a roomy handbag that can be worn from day to night, while the oversized 39 silhouette doubles as a designer work bag or travel carry-on. There’s plenty of room for a 15-inch laptop or a Stanley Quencher. A cup, a stack of magazines, and some.

On the Coach Fall/Winter 2024 runway, Vevers put a clear focus on carryall leather bags embellished with Jane Birkin-inspired charm accessories, giving them a particularly well-worn, almost tattered feel. “We’re all about self-expression, subverting some of the haute norms, being a little bit ironic and playing around,” the creative director told WWD. “But we’re taking those feminine expressions and making it feel more urgent, more feminist, more everyday.”

Unsurprisingly, fashion-savvy people are already carrying the Brooklyn Bag, including WWD Women’s Fashion Market Editor Emily Mercer. “Since early September, Coach’s green leather Brooklyn bag has become my everyday go-to bag,” Mercer explains. “Not only is it large and durable enough to hold your laptop and everyday essentials, it also fits comfortably over your shoulder, adds a nice pop of color to your wardrobe, and is one of this season’s favorites. I’m leaning towards the slouchy bag trend.”

Posters on Reddit also seem to be drooling over the new Brooklyn bag, which comes in a dark lime color. one thread The minimal design is a refreshing departure from heavy logos. In the meantime TikTokthis bag has accumulated nearly 18 million posts, and users likeJane VikingizationYou can share your bag, share your OOTD video, and compliment your coach with comments like “I ate so much” or “So chic.”

The popular mossy green and suede versions of the Brooklyn bag are currently sold out, but you can still purchase the bag in many of this season’s trending colorways, including burgundy red and chocolate brown. Get your hands on the Brooklyn Bag below before it sells out with this season’s hype and thank yourself later.

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How to style the Coach Brooklyn bag

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Author introduction

olivia cigliano She is a commerce writer and producer for Footwear News and WWD, writing shopping content on fashion, beauty, shoes, TikTok style trends, and more. Siriano holds a bachelor’s degree in journalism from Emerson College and her byline has appeared in publications such as Elite Daily and CR Fashion Book. She is currently based in New York City. A self-proclaimed purse addict, she’s always on the lookout for exciting handbag trends and regularly reviews and reports on new Coach trends.

claire sullivan She is the senior beauty and lifestyle commerce editor for Footwear News and WWD, where she writes and edits beauty, fashion, and lifestyle articles. She has over eight years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She stays on top of all things beauty and health related, as well as the latest shopping trends and clothing brands. Sullivan has updated this article about the Coach Brooklyn bag to include more information about its ranking on the Lyst Index’s list of most popular products for Q3 2024.