What Is Rue La La? Shop the Fashion Retailer’s 70%-Off Designer Deals

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Sure, it’s exciting to occasionally get an unexpected sale at your favorite retailer, but what if discounts were the entire formula for an online shopping site that maintains its exclusive status through a membership-based business model?It stocks luxury brands like Kite and Ferragamo, and sells nearly everything at up to 70 percent (and sometimes more!) off retail prices.

Founded in Boston in 2008, the digitally native company has been loved and trusted by high-standard fashionistas for nearly 20 years. Case in point: “I ordered a few things there and the results were great. I bought a pair of Frye sandals that I’ve been using for over 3 years. I also bought a second pair of my favorite heels there at a huge discount. And I took a chance and was able to buy an amazing wedding dress on the site,” says one happy and devoted Rue La La member on Reddit.

You might question the legitimacy of a $570 discount on a Loewe puzzle bag, but know that Lou La La offers a “100% Authenticity” guarantee on its big-ticket items, saying, “We guarantee the authenticity of every item we sell.” [the] site. “That way you can treat your wallet right and fill your closet with the hottest fashions for spring. and Stay safe all the while.

Rue La La constantly updates its inventory and launches periodic sales (called “boutiques”) that last anywhere from a few hours to several days. A handy countdown clock will always tell you how much time it has until you pull out your credit card and enter your address. Once a sale ends, it’s gone forever, but members are guaranteed to get something even better the next day.

Our editors are very impressed with the variety of categories that Rue La La specializes in: women’s swimwear, handbags, skin care, men’s grooming staples, watches, shoes, home decor, luggage, and even children’s games. It’s a large superstore, but it’s luxurious. With Black Friday-level discount events happening every day, you don’t have to face an IRL rush to score that thing you’ve been eyeing for so long.

Lou la la everytime Participation is free. Go above and beyond to get your hands on sold-out items (click the “Still want it?” button next to the item and cross your legs). We carry only the latest trending products. And it’s all about the joy of discovering fresh styles and brands you never thought you’d own, or finding them at affordable prices.

Even better, all new members Extra 10% off your first orderall you need to do to unlock the bonus is enter your email address as soon as you enter the Rue La La site (a pop-up will appear on your screen).

Currently (but expect that to change soon) Rue La La is having a “1 Night Price Eclipse Moonlight Madness” sale. The sale includes Jacquemus Le Grand Bambino leather shoulder bags for $430 off, Stuart Weitzman Kai leather booties for 60 percent off, and Jimmy Choo (especially the Isa 80 model) for under $700. Need an upgrade before your spring break getaway? Rue La La’s “It’s All $22” section is filled with $22 Calvin Klein bras for plus-ones, Free People camisoles, and performance Adidas polo shirts. And if your latest idea is from the trending fashion house ‘Mother’, look no further than the retailer’s dedicated category for this label. There, The Smoothie Sneak Nails for Dinner Jean style worn by the editor (I couldn’t stay away from it all winter), the statement-making Color Happy Cardigan, and — this is not a drill — Millie Bobby Brown’s very own Mother the Camper sweatshirt are currently on sale for 55 percent off.

Indecisive? Rue La La also has a “Today’s Fix” tab that spotlights particularly worthy pieces each day of the week. At the time of this writing, it was a brown suede jacket by Walter Baker. This is a brand that Taylor Swift has been spotted with many times in the past. Available in four trendy and diverse shades, the outerwear is priced at just $179.99 (original price: $798). You’ll quickly see that this is a natural byproduct of Rue La La’s generosity.

Also featured are the site’s pre-loved selections, from heirloom Rolex and archival Celine handbags for $500 to Bottega Veneta’s Lido flat sandals for $858 compared to their regular price of $1,350. At ruelala.com, the possibilities are truly endless.

If you want to save on shipping costs, Rue La La Loyalty Program Receive a year of free shipping, private sales for Rue 365 members only, priority concierge support, and more. Currently, your first year of subscription costs just $30.

We’ve rounded up the absolute best Rue La La deals to make your shopping journey a breeze. shouldn’t Please sleep. Do you know the saying, “Here today, gone tomorrow”? Consider this Rue La La’s unofficial brand slogan and act fast.

Sign up for the WWD Shop newsletter to get the scoop on the best in beauty and style, including in-depth reviews of exciting new releases and a buyer’s guide to finding the products you need to try ASAP.

Why trust WWD?

Since 1910, WWD, also known as the “Fashion Bible,” has been the industry’s leading voice for senior executives in the global women’s and men’s fashion, retail, and beauty communities, as well as informing consumer media covering the market. Today, WWD’s latest news and trend coverage remains a trusted source for fashion professionals and consumers alike. Our shopping editors uphold WWD’s editorial standards and values ​​with expert, high-quality product selections. Learn more about us here.

meet the author

Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sales, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on the season’s top style trends and how to buy them online (for cheap).