Valentine’s Day Trend Report Revealed: Black Roses, Preserved Bouquets

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Think Valentine’s Day this year will feature classic symbols of romance like dozens of red roses, heart-shaped boxes of chocolates, and fluffy teddy bears? Think again. 1-800-Fflowers, one of our editors’ favorite online flower delivery destinations, just cut the ribbon on its 2026 Valentine’s Day Trend Report…and what’s inside isn’t quite what you expected.

What is the most surprising fact? The fact that black is now the color of choice when purchasing roses (as opposed to pink, white, or even purple) is such that 1-800-Fflowers shares that “searches for black roses have jumped 50% compared to the annual average.” We like to think of this as a sign that consumers are starting to think outside the box when it comes to their holiday shopping habits. In other words, your boyfriend’s Valentine’s Day gift should be less “whiskey stones” and more “luxury decanters,” and what you put on her nightstand on the morning of February 14th should be in an unpredictable color scheme, mostly black.

Fortunately, black roses (in the case of 1-800-Fflowers, created by “gently feathering”)[ing] Obtaining the exquisite black color of each petal (a craftsmanship that requires time and effort) is not as difficult as you might imagine. This giant flower retailer itself has multiple options that are sure to charm her. For example, a bouquet of New Moon Black Roses has an inherent edge not found in more carefree arrangements. Complete multiple vase and chocolate combinations to add drama while choosing from 12 or 24 stems.

Looking for something that will outlast and delight you beyond the lifespan of a typical bouquet?Magnificent Rose Preserved Black Roses are a new 1-800-Fflowers exclusive, carefully dyed and preserved to look fresh for up to a year. However, you must keep the charismatic flowers out of direct sunlight and avoid overwatering (those of us lacking green thumbs can finally rest easy). The flowers in question come in two sizes and arrive in a golden hatbox. This will definitely enhance the look of the room in which it is placed. Is it the Cupid’s Day gift that keeps on giving? It’s about time.

And if you’re interested in the enchanted roses that are front and center in Beauty and the Beast and forever remind us of Beauty and the Beast’s fate, 1-800-Fflowers’ Enchanting Beauty, Spectacular Rose Set, Black is perfect for your (healthy) Disney obsession. What it is: A single rose decorated in a Gothic style is placed upright inside a glass dome, shining with its unusual beauty. The piece of resistance here? Undoubtedly, the soft petals at the bottom of the rose container can be freely interpreted as a metaphor for the passage of time or for the peeling of layers that occur when two people truly fall in love.

According to a report from 1-800-Fflowers, the Magnificent Rose “ranks as one of the most popular premium Valentine’s Day gifts as customers seek a lasting expression of love.” In other words, they show that your devotion is in no way temporary, and at the same time feel more luxurious than, say, a heart-shaped balloon or a fake coupon redeemed for a one-night date at the movie theater.

2026 marks 1-800-Fflowers’ 50th (!) Valentine’s Day, so it’s safe to say that this beloved company is all about delivering smiles. Next month, 10 million roses out of a total of 17 million stems will be shipped. This is not an easy task, no matter how savvy you are in the flower business.

Considering this impending flurry of purchases, we recommend that you don’t wait until a week before your big day to gift your soulmate a flower arrangement that will surpass any floral arrangement you’ve had in the past, romantic or otherwise. 1800Fflowers.com lets you customize your exact delivery date (and you can even add an attractive card just in case). Even better, pair the flowers with a spa-themed gift basket or something that will finally satisfy her brownie cravings.

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meet the author

Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on the latest gift trends and the most effective ways to shop.