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Expedia has released its 2026 Travel Report detailing next year’s top trends and destinations. Based on a survey of more than 29,000 travelers, the 2026 trends emphasize unique itineraries and intentional travel, moving away from the “cookie-cutter” schedules of years past, embracing local culture, and focusing on lesser-known destinations. Expedia features its own ‘Destination of the Year’, with spots from Big Sky in the US to Okinawa, Japan topping the list.
Traveling for concerts and music festivals has also become a big trend these days, with fans trekking across Europe for Beyoncé concerts. cowboy carter Tour or head to Puerto Rico for Bad Bunny’s recent 30-day stop in San Juan. This fan-centered tourism extends beyond music. According to Expedia research, 57% of travelers are likely to attend a local sporting event during their trip, ranging from the much-hyped Savannah Banana basketball team to a Muay Thai martial arts tournament on Koh Samui, Thailand. Adventure seekers can enjoy a front row seat to all the activities. Expedia can help you get there without blowing your entire budget.
Explore Expedia
No matter what you choose to do with your travel plans in 2026, Expedia is your go-to platform for curating all kinds of trips and experiences. Easily book not just accommodation, but flights, cars, activities, and more, all your travel plans in one place.
Expedia Rewards members also receive great discounts, including an automatic discount of 10% or more. Members also earn OneKeyCash back (up to 6% OneKeyCash for every dollar spent!). You can also use RetailMeNot to earn additional cash back on your Expedia purchases. When you sign up for the completely free One Key membership program, you automatically unlock perks and benefits at Expedia, Hotels.com, and Vrbo.
Want more tips? Keep reading to see the top destinations to explore with Expedia in 2026.
big sky, usa
Once considered only a winter destination, Big Sky, Montana transforms during the warmer months, offering a variety of activities for adventure seekers of all kinds, including hiking, fly fishing, mountain biking, horseback riding, and more. Travelers looking to reconnect with nature can indulge in personalized experiences, such as fly-fishing in the world-famous blue ribbon trout streams, or spend the day immersing themselves in the spirit of an authentic cowboy at a ranch.
For a more relaxing travel experience, consider Montage Big Sky, which features an on-site spa offering a variety of Ayurvedic treatments, aromatherapy, and beauty services. All 139 bespoke guest rooms feature carefully selected décor to make your stay even more special, from underfloor heating and premium bedding to in-room fireplaces for a truly luxurious treat.
Let’s explore the big sky
Okinawa Prefecture

When you can’t decide whether you want an international adventure or a tropical vacation, Okinawa, Japan offers the best of both worlds. Enjoy beautiful beaches with a rich history. Keep an eye out for humpback whales while immersing yourself in the rich culture.
At Oriental Hotel Okinawa Resort & Spa, you can book a luxurious stay at an affordable price. The property is located on a hill, so the sea views are unbeatable. In between trips to the white sand beaches, visit the full-service spa.
Explore Okinawa
Savoie, France

Savoie, France is a dream destination for fans of winter sports and delicious local cuisine. It is home to some of the world’s largest ski areas, such as La Plagne and Les 3 Vallées. When you go there, you will be surrounded by gorgeous architecture and unique traditions and heritage.
Enjoy your stay at Hôtel Le Diamond Roc. Enjoy a rich experience with perks like access to ski slopes and a restaurant serving local cuisine. There’s also a spa on site with five treatment rooms, including a steam room and sauna to warm you up after a day in the snow.
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Sardinia, Italy

If you’re looking for a variety of experiences during your vacation, consider Sardinia, Italy, as your next stop on your world tour. It has beautiful beaches with turquoise waters, vast mountains, high-class culture and cuisine, and plenty of historical and archaeological sites to explore. Take a tour of the medieval town, try water sports, try a new culinary experience, and more.
To enhance your stay, Casa Clàt – Boutique Hotel has everything you need for the trip of a lifetime. This luxury hotel features art galleries, beautiful gardens, and is just steps away from popular shopping.
Explore Sardinia
San Miguel de Allende, Mexico

If you want to see and learn a lot during your trip, make San Miguel de Allende your next trip. This city is a must-see for art and architecture lovers. Walk through charming cobblestone streets, stop by various art galleries, and soak in the beauty and rich history of your surroundings.
For an ideal and immersive journey to reach new heights, book your stay at Hotel Amatte San Miguel de Allende. Our first-class staff will welcome you and you will enjoy a delicious meal at the hotel’s beautiful pool-view restaurant.
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Fort Walton Beach, USA

There’s a good reason Florida is known for its beach towns, so be sure to indulge when you plan your trip to Fort Walton Beach. The beauty of white sand beaches and palm trees will soothe your soul, where you can relax, sunbathe, and watch for dolphins and sea turtles.
Island Resort in Fort Walton Beach is a family-friendly property with 2 outdoor pools, a playground, and mini golf. Plus, we’re conveniently located near Okaloosa Island Beach and the boardwalk, so make some fun memories on Fort Walton’s fluffy white sands.
Explore Fort Walton Beach
This article first appeared on RetailMeNot’s The Real Deal.
Source: The Real Deal by RetailMeNot – www.retailmenot.com
