Turn Your Home Into a Holiday Wonderland With New Seasonal Scents

Smell is said to be the sense most closely associated with memory, which is why nothing puts us in the holiday spirit like smelling the comforting seasonal scents.

Whether you love elusive scents like the fresh pine wood of a Christmas tree, the sweet smell of freshly baked holiday cookies, or the crisp scent of fresh snow, your favorite brands are launching a slew of new (yet cozy and familiar) home fragrances to get you in the holiday spirit. It’s a good thing that lighting a candle, spraying a room mist, or turning on a diffuser are some of the easiest ways to evoke warm and fuzzy feelings during the holiday season. When paired with your favorite playlist of holiday jingles, seasonal home fragrances perfectly set the tone for a holiday movie marathon, gift wrapping session, or gathering with family and friends while sipping on a hot beverage.

Read about the most exciting new releases and limited-time seasonal relaunch from your favorite home fragrance brands below.

Bath & Body Works

Bath & Body Works can always be trusted to get us into the holiday spirit. The brand has launched a slew of new fragrances for the 2025 holiday season to do just that. Don’t worry. The long-time iconic trio of Vanilla Bean Noel, Twisted Peppermint, and Winter Candy Apple is back on the list. We’ve also added new fan-favorite scents like Bright Christmas Morning. But we also have several collections packed with newly relaunched holiday fragrances.

• The new Solstice Spirit Collection includes Snowflake & Cashmere, Strawberry Snowflake, Frosted Coconut Snowball, and Magic in the Air, with notes of almond flour, sparkling persimmon, and whipped vanilla bourbon.
• Two delicious new additions to the Season’s Greetings collection include Santa’s Milk & Cookies and Shimmer & Spice.
• New additions to the growing Bath & Body Works x Milk Bar collaboration include Raspberry Holiday Pie Bars, Cinnamon Sugar Pretzel Cookies, Peppermint Bark Truffles, and Cereal Milk Soft Serve.

These wonderful scents can be purchased in the form of candles, plug-in wallflower refills, room sprays, and even laundry boosters (and, of course, hand soaps and other body care products).

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Voluspa

Voluspa is known for its premium, high-quality candles made with clean-burning coconut wax, natural wicks, and sophisticated scents. Handcrafted in the USA and poured in beautifully textured glass bottles or patterned tins, they always look chic on your tabletop. This holiday season, the brand has added a new scent to its list: Gingerbread Chalet. The scent of crystallized ginger, cinnamon sticks, crushed cloves, and tonka bean creates a warm, sweet, and undeniably cozy scent for any space. And if that’s not the vibe you’re going for, Voluspa offers past favorites Noble Fir Garland and crushed candy cane — even this holiday season.

Choose your scent from a variety of sizes, from mini tins to three-wick hearth candles. Or you can buy all three holiday fragrances together.

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Snif is known for its luxurious, vegan, and cruelty-free fragrances for home and body. Using high-quality ingredients and clean formulas, the brand is frequently trending on the beauty scene, most recently making headlines with its Snif x Levain collaboration with the iconic New York bakery. (The chocolate chip cookie-inspired “Mornings at Levain” candle sold out quickly, but you can pre-order the next batch to come out of the oven.)

If you’re looking for a sweet scent to get you in the holiday spirit, Snif has launched three new scents this year:

• Merry Mint Mocha swirls white chocolate, caramel, crushed peppermint, and marshmallow to create a fresh, sweet minty treat in the shape of a candle.
• Old Saint Wick blends pine, fir balsam, sandalwood, and apple blossom to create a fresh, woody scent. Get it as a candle, laundry detergent, or laundry booster.
• Sugar Coat smells like the perfect holiday sugar cookie, with notes of vanilla bourbon, royal icing, and caramelized sugar. Get the scent as a laundry detergent or scent enhancer.

Can you imagine cuddling up in your favorite blanket, fresh out of the dryer and smelling like the most delicious sugar cookies?!

Sniff has also relaunched past favorites Half Baked Gingerbread Smash and Lost Claus for this holiday season. The latter is a spicy blend of cinnamon, nutmeg, cardamom, and smoked marshmallow.

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yankee candle

Yankee Candle has debuted a new collection of holiday fragrances inspired by the modern classic movie “The Polar Express.” The collection includes five new scents created specifically to transport fans to memorable moments on their journey to the North Pole.

• Polar Express offers an icy clean blend of fresh bergamot, lavender, and amber.
• Believe is spicy and warm, filled with the seasonal notes of cardamom and ginger and the sweet wonder of peach, vanilla bean and coconut cream.
• hot! hot! Chocolate is a gourmet scent through and through, with notes of milk chocolate, marshmallow, and whipped vanilla that will leave you craving a sweet treat.
• North Pole Greetings is a fresh mint with notes of bergamot, arctic mint, and soft amber.
• First Gift of Christmas is a sweet and light seasonal scent that combines brown sugar, warm vanilla, and powdered sandalwood.

Shop our collection of jar candles, large and small tumblers, three-wick candles, mini votive gift sets, and more. Plus, with RMN, you can earn 9% cashback on Yankee Candle.

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If candles aren’t your thing, Pura’s smart home diffuser lets you infuse your home with holiday scents completely without a flame. With hundreds of scents to choose from, we collaborate with top brands like Nest New York, Homesick, Apotheke, Brooklyn Candle Studio, Capri Blue, Anthropologie, and many more to bring premium scents to your home.

The seasonal collection is full of new aromas and returning favorites perfect for the holidays, including Pula’s December 2025 Fragrance of the Month: NEST New York’s Holiday. The iconic scent sets the scene like a freshly cut Christmas tree glistening next to a holiday stew (without all the work), thanks to notes of mandarin, pomegranate, clove, cinnamon, pine, vanilla, and amber. The scent has also been completely revised. An olfactory experience on New York’s 5th Avenue This holiday season — you’ll find it’s enough to transform your space.

Other standout products from Pula’s Holiday Essentials collection include Tinsel & Spice in Capri Blue, Winter Mantel in Homesick, Blood Orange & Conifer in Anthropologie, Balsam & Cedar in Ilme, and Pula’s exclusive Frasier Fir.

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