Top Styles for Kids and Adults

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It’s no secret that the editors of WWD Shop…well, there’s no better way to put it… obsessed Especially admirers of the brand’s “The Olivia” pajamas, 100,000 of which are expected to be sold by the end of the year. Naturally, we have been monitoring all developments in the world of Petit Plume, and we have not been able to keep you, dear reader, updated.

Please enter. One of Petit Plume’s most adorable collections ever. This collection captures the spirit of none other than Héloïse and her endearing misadventures at The Plaza Hotel in New York. The Petit Plume x Héloïse collaboration is a real treat for the young and the young at heart alike, as it features matching children’s and women’s pajama sets in classic pink stripes, as well as baby rompers and form-fitting children’s pajamas emblazoned with the most memorable symbols of ‘Héloïse in the Plaza’ (peeping into a chandelier, a coquettish bow, a picture of Héloïse herself at six years old).

Why this particular character and storyline? Fanny Kehe, chief marketing officer of the buzzy brand, was quick to give an answer. “This year [Eloise’s] “On our 70th anniversary, there couldn’t be a better time to celebrate such a timeless icon. Its sense of tradition, charm and sophistication reflects what we aim to create at Petit Plume: pieces of heirloom quality that feel classic yet alive with imagination,” Kaye told WWD.

If you’ve seen Eloise’s New York City sidequests in book or movie form (watch on Prime Video with a free trial of Amazon Prime), you’re familiar with her resourcefulness, courage, and independence. Its character is perfectly expressed through the Heloise Sweet Soirée design on an off-white background and the print of Heloise’s Adventures layered in delicate, whimsical shades of pink.

The Petite Plume x Eloise Kids Pima Snug-Fit Pajama Sets are available in sizes for children ages 2 to 14, and many are already sold out. The breathable 100% Pima cotton material is a step up from fun graphics like Eloise’s best friend dog Winnie and hotel markings like the “Do Not Disturb” sign.

If you want your child to sleep in flame-retardant fabric every night, the Eloise Classic Striped Kids Twill Pajama Set is the perfect choice. Made from inherently flame-retardant fibers interspersed with the highest quality yarn-dyed cotton. Softness and comfort are guaranteed here, getting softer and cozier with each wash. Because your precious child deserves nothing more than that. This set’s fit is more relaxed than snug, giving you plenty of room to wiggle, dance, and swing, while prioritizing a preppy look with the pajamas’ elegant stitching, front pockets, and crisp stripes.

Visually, these pajamas closely resemble the pajamas that serve as Eloise’s uniform in the children’s book series written by Kay Thompson and illustrated by Hilary Knight. To further immerse your matchmaking, debut ball-attending, and prince-befriending children in Héloïse’s story, Petit Plume has also released a limited-edition set that includes pajamas and a copy of the children’s book (if none of these references hit, take that as a reason to catch up on more Héloïse reading).

For your baby, or your best friend’s new baby, the Petit Plume x Eloise Baby Pima Romper, with its footy silhouette and ruffled neckline, protects the little wearer from the oncoming cold while ensuring adequate airflow, making it a no-brainer purchase (Petit Plume recommends that this romper be used as daywear only).

That being said, there’s no need to reserve instant hit collaborations just for your kids. In fact, we recommend getting a little help out of the Eloise Classic Striped Women’s Pima Pajama Set and pairing it with these pajamas for your upcoming holiday photoshoot or those precious mornings when you eat breakfast together as a family. Crafted from a supple jersey knit with ‘Eloise’ embroidered on the pocket, these luxurious pajamas will feel smooth in your hands and you’ll be amazed at how warm they are on the coldest of days. It’s similar to the tea our young heroine enjoys at The Plaza’s Palm Court.

Moreover, this set does not fade and has a slightly attractive drape, which, like Héloïse, serves as an ideal excuse to follow the curiosities of this season (or just rest on the sofa by the fireplace).

“The mommy-and-me element makes it even more special. It’s a connection that transcends generations and creates timeless personal memories,” says Kehe. “Ultimately, we want parents and children to feel like they’re being transported to a world of luxury and childhood wonder. If that inspires a few little ones to channel their inner Eloise and play a little mischief before bed, then so be it!”

Of course, let’s toast with teacups.

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