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GenZStyle > Blog > Shopping > The Labubu Craze: Why Everyone Will Still Be Obsessed With This Viral Plush Doll in 2026
Shopping

The Labubu Craze: Why Everyone Will Still Be Obsessed With This Viral Plush Doll in 2026

GenZStyle
Last updated: December 23, 2025 5:48 am
By GenZStyle
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The Labubu Craze: Why Everyone Will Still Be Obsessed With This Viral Plush Doll in 2026
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It starts innocent enough. A small, furry, gremlin-like creature can be seen hanging from someone’s Prada bag or peeking out of a TikTok bag. You may be wondering, “What is that strangely cute thing?” And then you go deep into a YouTube spiral, searching for “where can I buy Lovebu” and praying to the blind box gods that you can get the stuffed animal of your dreams. Welcome to the lovey-dovey craze where chaos, glamor and collectibles collide.

Contents
So…what exactly? teeth Lovey?Why is everyone so obsessed with it?numbers don’t liewhere can i get itDiscovering fakes (also known as the “rahufu” epidemic)Labubu: Fashion icon, internet sweetheart, emotional support stuffed animalMonsters 1:00 AM Series FigureMonster has a sheet vinyl plush blind boxThe Monsters Exciting Macaron Vinyl Face Blind BoxMonsters Big Into Energy Series – Rock the Universe Vinyl PlushMonsters Lazy Yoga Series Figure

So…what exactly? teeth Lovey?

Created by Hong Kong-born artist Kasing Lung, Labubu is part of a whimsical world called ‘Labubu’. monstersinspired by Norse mythology, is brought to squishy vinyl life by Chinese toy company Pop Mart. According to NBC News. Think elf-like ears, mischievous smiles, and chaotic good energy.

She’s not a standalone star either — Labubu has a whole monster team (And yes, even a skeleton cutie named Ticoco, who is reportedly a vegetarian). But there’s no denying that she’s a gangster breakout icon.

Image: Edward Berthelot/Getty Images

Why is everyone so obsessed with it?

Like many cultural phenomena in recent years, it started with two key elements: K-Pop and TikTok.

BLACKPINK’s Lisa sparked a trend By flattering the lovey-dovey in public and flaunting her mini collection online. Rihanna soon followed suit, and the doll quickly became a must-have among fashion elites, collectors, and cozy-core enthusiasts around the world.

Labubu is more than just a collection, it’s a form of self-expression. Fashion enthusiasts are strapping them with luxury handbags, dressing them in custom outfits and turning Instagram into a runway show for their little monsters. PopMart’s strategy of selling in blind boxes (you don’t know which style you’ll receive until you open it) only intensifies the hunt. This style is a fusion of Beanie Baby, Squishmallows, and street style.

@vanityfair

participate #Lisa She’s on a treasure hunt looking for the perfect POPMART. #blackpink #larisa #white lotus #vfhollywood #white lotus #LisaBlackpink

♬ Original song – Honey

numbers don’t lie

PopMart’s “The Monsters” series grossed more than $419 million last year, with LoveVu as its undisputed star. TIME reported. Launch days now result in huge lines, campouts, and even fights in shopping malls (yes, Really) From Los Angeles to Beijing.

The blind box may retail for $30, but you’re lucky to find one for that price right now. On resale platforms like eBay and StockX, prices can soar well above $100, and rare editions “Good luck” Lovebu) sold for over $1,000.

One collector described Lovevu as “inner child therapy,” and honestly, it’s the same thing.

where can i get it

If you’re lucky, you can:

  • try your luck Popmart official website or app (However, please note that drop items will sell out within seconds)
  • camping out at pop mart retail store (Folding chairs are recommended)
  • Check out our resellers on eBay, StockX, and our trusted Facebook/TikTok trading groups
    Pro tip: If you use a reseller, know the signs of authenticity before dropping large amounts of cash.
Love bus at Pop Mart store
Image: Ying Tang/NurPhoto, Getty Images

Discovering fakes (also known as the “rahufu” epidemic)

With hype comes heartbreak and lies. Pirated Lovebuses, affectionately (and tragically) referred to as Roughfuss, are flooding the market. Here’s how to tell the difference between a true queen and a poseur.

  • count teeth: Real love is Nine teeth. everytime.
  • check your face: Look for precise eye placement, blush, and high-quality paintwork. Sloppy = sasu.
  • peek at the stitches:The stitching on the forehead of the real doll is beautiful. Fake items often fray.
  • Find foot stamps: All genuine Lovebu’s soles are stamped with “Pop Mart” and “© Kasing”.
  • Compare with OG: Check the box, packaging, printing, and tags to compare with the real Love Bu.

And remember. If it seems too good to be true, it’s probably Ruff in disguise.

@heyasharie

How to tell whether you bought LABUBU or LAFUFU😆 #lovebubu #Love Buza Monsters #Love Macaron #Rafufu #PopMart #popmartlove #love bus #PopMart Blind Box

♬ Original song – Ashley Marie |Content Creator

Labubu: Fashion icon, internet sweetheart, emotional support stuffed animal

Whether you dress her up in little costumes on AliExpress, pair her with a Birkin, or just admire her from your bookshelf, Luvbu isn’t just a toy, it’s practically a lifestyle.

She represents nostalgia, joy, mischief and that irresistible thrill. Just one more blind box. So don’t worry if you’ve already fallen into lovey-dovey obsession. you are not alone.

So, monster lovers, may the odds be in your favor at Pop Mart.


Monsters 1:00 AM Series Figure

Monsters 1:00 AM Series Figure
Image: Popmart

price: $20.99

Buy now at POP MART

Monster has a sheet vinyl plush blind box

pop mart love
Image: Popmart

price: $21.99

Check POP MART for restocks


The Monsters Exciting Macaron Vinyl Face Blind Box

pop mart love
Image: Popmart

price: $21.99

Buy now at POP MART


Monsters Big Into Energy Series – Rock the Universe Vinyl Plush

Monsters Big into Energy Series - Rock the Universe Vinyl Plush
Image: Popmart

price: $114.99

Buy now at POP MART


Monsters Lazy Yoga Series Figure

pop mart love
Image: Popmart

price: $16.99

Buy now at POP MART

The post “The Love Vogue: Why Everyone’s Still Obsessed with This Viral Plush in 2026” first appeared on The Real Deal on RetailMeNot.

Source: The Real Deal by RetailMeNot – www.retailmenot.com

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