Reform sales are rare and valuable, like solar eclipse and fitted jumpsuits. Markdown is rare and heavily engaged in savings events, as the brand focuses on “slow fashion” (high-quality, sustainable clothing designed to last longer).
The reforms have cult supporters, including fans such as Taylor Swift, Bella Hadid, Emily Ratakowsky and the editors of Retailmenot. In this guide, #RefBabes shares nifty ways to break down and save money what we know (and hope for) about the 2025 US sales calendar of reform.
Shop now with reform
When will reforms have sales?
Reformation generally has three sales per year. Historically, these savings events occur midsummer (around August), Black Friday/Cyber Monday week, and mid- to late December. Last year, Reformation Summer Sale took place from August 15th to September 7th, and winter sales began around December 17th. The Black Friday event took place from November 26th to December 2nd.
Reforms are also known to carry out “secret sales” in a short period of time. These sales typically include a flat discount for several days. Plus, look out for reform’s unique sample sales event – in-person sales of pop-ups held in cities like New York and Los Angeles. These usually occur in late spring or early summer and are characterized by deep discounts of excess inventory.
Insider Tips: Sign up for Reformation emails and SMS alerts. Beloved brands frequently announce sales and send exclusive promo codes to subscribers. As a subscriber, you will receive a welcome code and hear about the sale the moment they drop.
2025 Annual Reform Sales Date
Reform summer sales (2025 forecast)
Summer Sales is a massive middle-aged clearance event of reform. In mid-August 2024, it started with discounts of up to 70% off. This year, we expect similar constructions with deep discounts on everything from airy summer dresses to transitional fall snippets.
In line with tradition, sales for the 2025 Reform Summer start with a medium discount (for example, about 25-30%) and then 50-70%. Keep an eye on the end of July to August 2025. Remember: Reforms often announce sales with little fanfare.
Reform Black Friday Monday Sale (2025 forecast)
Historically, Reformation has moved away from the discounts on Black Friday and Cyber Monday, but that has changed in recent years. In 2024, Reformation held 25% off-off Black Friday Monday sales and free shipping across the site.
I hope for the same in late November 2025. One smart strategy is to check out our partner retailers as well as our Reformation website. This may be because sites like Nordstrom are selling Black Friday on reform items.
Winter sales (2025 forecast)
Winter Reform sales are the brand’s other big annual events, usually kick off right after Christmas. In mid-December 2024, the sustainable fashion brand launched a massive winter event with up to 50% off on cozy pieces, including cashmere sweaters and party-friendly dresses.
Winter sales for 2025 are expected to begin in late December and early January. Shop for sale, win new year sparkling dresses and stock up on friendly fashion for New Year’s work and weekends.
Reform Sample Sales (NYC and LA, mid-2025)
Apart from official site-wide sales, Reformation holds sample sales for invitations only in some cities. These weekly warehouse events offer stocks from past seasons at a massive discount. In June 2025, Reformation sample sales were held in New York from June 6th to 14th, and in Los Angeles from June 11th to 15th.
If you’re in a big city, keep an eye on invitations and local sales lists. Spots may be restricted.
Other ways to save with reform
The sales of reforms are spectacular. They also rarely do. Luckily, if you know where to look (when to click), there are other ways to save with a high-end brand. From elusive sales compilation to limited time promotions, student discounts and offseason gems, here are other strategies to save reforms. All have been verified by the editor.
Sign up for reform emails and text alerts
Subscribers who reward reforms. Usually, signing up for new emails or SMS will receive a welcome discount. As a subscriber, you will be the first person to hear about sales. Promotional alerts are not the only perks. Reformation newsletters often include limited promo codes.
Join friends for benefits
Friends with Benefit is an exclusive, invitation-only loyalty program of reform, where loyal shoppers reward early access and other perks. If you spend $1,000 in a calendar year using the same email and place multiple orders, you will receive an invitation. From there, simply create or sign in to your account to check your status. (It takes about 30 days to activate.)
Becoming a beneficiary unlocks some pretty sweet perks. The advantages are:
- Early access to limited edition drops, collaborations and sales
- Professional styling support
- Surprise gift
- Exclusive event invitations
- Free repairs and changes in life
- Priority delivery
If you remember spending and ordering requirements, your membership will be renewed annually.
Get free shipping and return on all orders
Did you mention it? Reform offers free shipping and returns for all US orders. Whether you’re wearing a silk dress or testing a new denim fit, you won’t pay extra for delivery (or it’s packed with things that don’t work).
Use a coupon
It is always worth checking out to see if Retailmenot offers reform promo codes before checking out. In addition to digital coupons, our platform also lists free shipping and current sales. Reformation Coupons are carefully curated and confirmed by the Retailmenot Expert Deal Finder Team.
I bought a second-hand app with a retail partner
You can often catch reform pieces sold at partner retailers. Partner retailers such as Anthropologie, Nordstrom and Shopbop hold their own annual sales. Additionally, apps like Rent the Runway, Poshmark, or RealReal carry second-hand reform fashion with minimal wear.
In other words? Cast widenet. Your perfect reform piece may lower prices at your local store or resale platform.
The 2025 full reform sales calendar post first appeared on Retailmenot’s Real Deal.
Source: The Real Deal by RetailMeNot – www.retailmenot.com
