Taylor Swift Does High-Low Jewelry Styling With an Under-$200 Necklace

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On December 28th, Taylor Swift appeared in New York City hand-in-hand with boyfriend Travis Kelsey, and Kelsey rocked a bold pants-and-jacket ensemble that was anything but modest, but instantly made headlines. was Swift’s necklace choice.

Her ears received a pair of treatments $36,000 earringsand she had $32,200 Cartier watch on her wrist. But in the ultimate high-low mix-up, Swift also wore a white gold tennis necklace by AAPI-owned brand Bonbonwhims. With a striking chain and a sparkling heart-shaped gemstone at its center, this piece of jewelry looks just like a real diamond. Not surprising considering the person wearing it is none other than the richest female musician in the world. However, the Heart Gumdrop Tennis Necklace is quite available for $160. This is another manifestation of Swift’s penchant for tennis-style jewelry.

If years of paparazzi photos are any indication, Swift is no stranger to pairing investment pieces like heirlooms with budget-friendly jewelry and clothing. For example, she wore a frequently on-sale $100 Victoria’s Secret silk corset to a Versace tweed masculine blazer ($3,350) and a tweed masculine blazer ($3,350) at the Chiefs-Broncos game this November. She paired it with a miniskirt ($1,695) for a preppy, festive look. That same month, she walked around New York wearing the brand’s unique five-figure vintage necklace. For future reference But treated her wrist for a much more affordable price Ben Amun Luigi Bracelet $245. In the video, shot at Miami’s Hard Rock Stadium in October, Swift, who was warming up for another leg of her Elas tour, looks casual in a $168 Ralph Lauren sweatshirt. It kept the atmosphere. $99 sunglasses$199 jeans. Is this the only place you splurge? she Louis Vuitton Isola Sandals $910it suddenly changed from a casual appearance to a luxurious one.

When it comes to her jewelry arrangements in particular, Swift often makes sure to keep her high and low pairs on different parts of her body rather than stacking them on top of each other. For proof, look no further than her city-chic dinner night outfit last October. Acne Studios corduroy miniskirta brown leather Madewell blazer, and Swift’s now signature red lipstick took center stage. However, the jewelry situation sealed the deal as this was a stunning style moment. Swift sported a $70 gold chain link necklace from the brand Majin Jewels, but only opted for asymmetrical earrings — Jackie’s $3,575 Pave Marquise Flying Thunderbird Drop. Aiche and Foundrae $1,000 Forever & Always Pair Pendant courtesy of Stud — Swift seems to have changed things up, no pun intended.

In fact, the record-breaking singer has a special place in her heart for Mazin Jewels, whose selection is almost always paired with more expensive pieces from designers like Lorraine Schwartz and Stephanie Gottlieb. It’s placed in the conversation (although it’s never overlapped). In January 2024, she wore an all-black outfit accented with pops of gold on her ears ($55 baguette hoops from Mazin Jewels) and neck (currently a four-digit 18-karat gold pendant from Fawnley) was wearing sold out). To push the colloquial golden frame further, Swift added: chain belt. It was also reasonably priced at $156.

All of these jewelry combinations and permutations may seem easy, but Swift is very strategic when it comes to making each one look well put together. First, historically, she has always been reluctant to mix metals. Even when the icon has been spotted wearing more than five different pieces of jewelry (like a Cartier necklace worth more than $27,000, as she did at the Chiefs vs. Saints game last October), Shahla Karimi’s $3,490 Cloud Offset Pair Ring), they were all variations on a theme. What is the theme of the problem? They’re usually pink or yellow gold, but Swift may have realized at some point that metal suits her better than silver.

Price tags aside, the selection of jewelry that catches the eye of Swift’s fans, fashion critics, and casual fans has far greater benefits in supporting minority-, women-owned, and under-the-radar brands. . Thanks to Swift’s publicity, her work sells quickly. In April 2024, she introduced Vitaly’s 100 percent recycled stainless steel creations to the world with a gold shimmer necklace. The necklace has since sold out not once, but three times. Last October, she looked cute in a sports jersey. This is not easy. — by wearing Melinda Maria’s relatively chunky Julian Loves diamond necklace, founded by designer Melinda Spiegel. On the Eras tour, she also took to the mic to unveil the mythologically inspired Rhiannon Necklace from female-owned jewelry brand Awe Inspired.

One of Swift’s most frequently worn items is a mejri heirloom ring with a sparkling red garnet stone. The brand, led by Noura Sakkijha, serves as another example of Swift’s support for AAPI-owned and women-owned businesses. Its scope extends beyond jewelry to the world of fashion and beauty. For example, in the music video for “I Can Do It With a Broken Heart,” Swift was seen wearing four instances of Popflex athletic wear created by fitness influencer Kathy Ho, and Swift also Her face was adorned with $16 sparkly freckles from Fagit Beauty (owned). By Ariette Butelman and Nina Labruna – While cheering on her boyfriend’s game.

In short, Swift’s superstar status doesn’t prevent her from flaunting brands that are affordable to everyone, as long as the items are carefully placed in relation to higher quality, more expensive items. it is clear. The good news is that this gives small businesses a chance to break through the luxury echo chamber as part of the so-called Taylor Swift effect. The bad news? Getting your hands on a Taylor-worn necklace or corset top before they sell out is often extremely difficult.

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meet the author

Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on celebrity style.