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GenZStyle > Blog > Shopping > Store Brands That Outshine Name Brands and Save You Money
Shopping

Store Brands That Outshine Name Brands and Save You Money

GenZStyle
Last updated: July 20, 2025 5:27 am
By GenZStyle
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11 Min Read
Store Brands That Outshine Name Brands and Save You Money
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Store brands are bolstering their games.

Contents
The Psychology Behind Store BrandsBest grocery store brandsTrader JoeMandarin orange chickenEverything except bagel seasoningPeanut Butter PretzelCostco (Kirkland Signed)Kirkland Signature Organic Peanut ButterKirkland Signature BaconKirkland Signature Rotisserie ChickenAldiBenton’s original chocolate sandwich cookiesChoceur Chocolate BarPriano pasta sauceThe best drugstore beauty brandsTarget (up and up)Daily Makeup Remover WipesUp & Up LotionSports Sunscreen Spray – SPF 50The beauty of CVSCVS Beauty Micelle Makeup Remover ToweletteCVS Beauty Dry ShampooWalgreens (boots no7)NO7 Protection & Perfect Intense Advanced SerumNo. 7 Rush Impact MascaraBest Home Goods Store BrandsWalmart (main)The main focus of quick dry towelsMain seat setMainly Apothe Curry Jar CandleAmazon (Amazon Basics)Amazon Basics Lightweight Microfiber Sheet SetAmazon Basics Quick Dry TowelsAmazon Basics Tritan GlassesAmazon Basic Disinfection Wipes

Once upon a time, Store branded products were considered two layers Name brand replacement. Also known as “generics,” these products had a reputation for being low reason, poor quality, peeled packaging, and a kind of manageable one.

Fast forward to the present store brands have evolved from low-quality imitators to competitors that rival the most luxurious brand names. The packaging is modern, the ingredients are top notch and pricing is still accessible. Today, many of us are intentionally looking for a store brand. Because they like them as well as keep them. Last year, the sale of branded products was a hit. $27.1 billionIt represents an all-time record, with an increase of $9 billion from the previous year.

The Psychology Behind Store Brands

Long story short: Name brands trained us to believe that expensive = better. Decades of shiny ads and promotions have convinced our brains that a large advertising budget must mean higher quality. We were victims!

Many of us know this much these days. Post-study studies have shown that stigma has disappeared. 84% of shoppers Trust the quality of our store brands as much as domestic brands. Almost half of consumers say they have tried common products because It was sold as a high-end item “Dupée” (nevertheless). Plus, private label makers know exactly how to leverage our emotions with clean packaging, influencer hype and in-store displays that make private labels look flashy. In other words? Shopping Smart is cool right now.

When it comes to quality, many store brand merchandise can compete with their best. Savvy brands hire top designers and R&D teams to create store branded products that look, taste, smell and feel. In fact, many “common” items are literally made from the same plants as the name brand. (If appropriate: Costco Kirkland and Duracell batteries share manufacturers. )

Are you ready to be certain? Read on to learn the sleazy grocery store, beauty, and home name.

Best grocery store brands

Start things at the grocery store. Whether you’re feeding your family or putting snacks in your wallet, these store-branded products are priced low but are performing well.

Trader Joe

Image: Trader Joe

Without Trader Joe, articles about exceptional store brands will not be completed. Almost every item on the shelf is a Trader Joe brand, and some of its best products have developed a cult following to outperform the famous version.

Mandarin orange chicken

We’re not the first blogger to call TJ’s Mandarin Orange Chicken “It’s better than takeout.” Frozen favorites include crispy breaded chicken and a tangy, sweet sauce that rivals restaurant quality dishes.

Everything except bagel seasoning

This current iconic spice blend is imitated by countless brands. For our money, the OG Trader Joe version still wins in flavor and price.

Peanut Butter Pretzel

These crispy, salty nuggets are dupes from snack brands, name-branded snacks like Snack Factory and Clancy. But I swear that Joe’s version of Trader has better peanut butter.


Costco (Kirkland Signed)

2 packs of Kirkland Peanut Butter with a Red Hat
Image: Costco

You don’t go to Costco for just one lump sum. Go to Kirkland Signature Label. Over the years, Costco’s private label line has achieved near-mystical status with its ability to match or defeat all top brands, from olive oil to office chairs.

Kirkland Signature Organic Peanut Butter

Made with just peanuts and salt, this PB has the same texture and flavor as a top-notch natural brand. (price: $11.69 for 2 packs Costco))

Kirkland Signature Bacon

It’s smoky, thick and flavorful. In our humble opinion, it becomes better than the famous bacon.

Kirkland Signature Rotisserie Chicken

True icon. And for $4.99, it’s not only cheaper than its grocery competitors, it’s bigger, juicy and better seasoned.


Aldi

Chocolate blue wrapped bar
Image: Aldi

Aldi’s private label products are known for being a very despicable dupe for national brands.

Benton’s original chocolate sandwich cookies

These Oreo Dupes are so tasty that they won the nickname “Ardio”. (price: $3.05 for Aldi))

Choceur Chocolate Bar

The chocolate imported by the Germans of Aldi is creamy and rich, and as tasty as Lindt and Ghirardelli. (price: $2.45 for Aldi))

Priano pasta sauce

Aldi’s Italian sauce offers the quality flavor of the restaurant. Compare Aldi options with expensive jars like Rao’s and Bertolli and prepare them for an impressive one. (price: $3.05 for Aldi))


The best drugstore beauty brands

Recently, the private label products of major chains have been run for money to name brands. Next, we share the best drugstore beauty brands:

Target (up and up)

Up and Up Makeup Wipe Aqua Package
Image: Target

As if there was another reason to love your target. Our beloved Big Box Store has a top-notch private label self-care brand (up & up) that proves that the beauty of your budget can still feel the boogie. Saving Tips: Get 2% cashback to purchase sitewide at Target using RetailMenot.

Daily Makeup Remover Wipes

These scentless wipes are depp near the pond’s clean sweep, which gently removes makeup without pulling or leaving residue. (price: $2.99 on target))

Up & Up Lotion

Aveeno Dupe Alert: Target’s Lotion is gentle on sensitive skin and has a delicious aroma like white jasmine and coconut milk. (price: $4.49 on target).

Sports Sunscreen Spray – SPF 50

tHis water-resistant spray sunscreen will be clean and dry quickly. It’s lightweight, not lethal, it’s a rival name brand sports spray, and just a small portion of the price. (price: For $7.89 target))


The beauty of CVS

CVS Dry Shampoo White, Green, Yellow Bottle
Image: CVS

The package may not scream luxury, but CVS Beauty Formula work. Not only that, the beauty of CVS tends to be a small part of what you use in more expensive stores. (I don’t mention the name, but it rhymes with Shmehphhora.) Saving Tip: Get 15% cashback to buy sitewide on CVS using Retailmenot.

CVS Beauty Micelle Makeup Remover Towelette

This mild, non-existent option also works with waterproof makeup. We love it with its low price and the fact that it is made from environmentally friendly wood fibers. (price: $6.29 on CVS))

CVS Beauty Dry Shampoo

Are you tired of spending over $20 on dry shampoo? This drugstore gem mimics the effects of cult fave spray. (price: $9.29 on CVS).


Walgreens (boots no7)

NO7 serum turquoise tube
Image: Walgreens

Here are some fun facts: One of the UK’s most beloved skincare brands, Boots No7 is actually owned by Walgreens. Saving Tips: Get 5% cashback to make sitewide purchases using RetailMenot.

NO7 Protection & Perfect Intense Advanced Serum

this Cult’s Favourite Serum There is a dedicated follow for reasons. It is loaded with peptides and antioxidants, smoothing out the thin, visible lines, improving skin texture, and falling into the same conversation as Lancôme Génifique and Estée Lauder’s Advanced Night Repair. (price: $31.99 at Walgreens).

No. 7 Rush Impact Mascara

If you want full, fluttering lashes without flakes, this is your tube. (price: $9.99 at Walgreens))


Best Home Goods Store Brands

We come out and say it: you deserve a mood-set candle without soft sheets, fluffy towels, and gorgeous markup. These store brand staples reduce the feel of their high-end. Saving Tips: Get 2% cashback for your purchase of Walmart’s Sitewide With Retailmenot.

Walmart (main)

Candles on a table with a match
Image: Walmart

Walmart’s home goods brand remains simple, affordable and functional. The mainstay covers almost everything from bedding to cooking, offering solid quality at a consistently solid, low price.

The main focus of quick dry towels

The main focus is the store-branded towel Cadillac. It is lightweight, fluffy and colorful. (price: Over $1.94 at Walmart))

Main seat set

These under $25 seats are soft and reliable. Bonus: Tons of size and color options. (price: $9.97+ at Walmart))

Mainly Apothe Curry Jar Candle

The rich, layered aromas and long burning times make these a place to replace Yankee candles. I love the seasonal scent and the price of Uber-low. (price: $5.97 at Walmart))


Amazon (Amazon Basics)

4 stemless wine glasses
Image: Amazon

Amazon Basics is Tech Titan’s less of a secret weapon. Amazon’s private label household items tend to be affordable and surprisingly chic.

Amazon Basics Lightweight Microfiber Sheet Set

Available in wrinkle-resistant and rainbow tints, these microfiber sheets are your go-to for budget bedding upgrades. (price: $19.99 on Amazon))

Amazon Basics Quick Dry Towels

Amazon’s Quick Dry Drier Towels are soft, absorbent, and come in a convenient wallet-friendly multi-pack. (price: $18.39 on Amazon))

Amazon Basics Tritan Glasses

Made from anti-crushing BPA-free tritan plastic, these stemless wine glasses look like glass, but are durable enough for poolside hangs. (price: $22.09 on Amazon))

Amazon Basic Disinfection Wipes

These thick and effective wipes cleanse clean messes, disinfect the surface, leaving a subtle fresh scent. (We are partially in the lemon scented version). (price: $2.93 on Amazon))


Check out Cashback trading, the Retailmenot app, and the Retailmenot browser extension. We are here to help you save, stack and shop smartly.

The poststore brand, which saves money by name, first appeared in Retailmenot’s authentic deal.

Source: The Real Deal by RetailMeNot – www.retailmenot.com

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