If you’ve been to Tiktok or Instagram recently, the scroll may be interrupted with a small naked baby wearing a mushroom hat, or even a pineapple, frog, or even a slice of cake. These are not your nie toys. They are Sonny Angelsand they are everywhere.
What is Sonny Angel?
Imagine a baby angel with chubby cheeks, Mona Lisa’s smirk, pastel wings, and no pants at all. fruit, animalor Dessert. It’s Sony Angel.
It is only 3 inches tall and is sealed with a “blind box.” In other words, you don’t know which design you have until it tears. It is this surprising factor (absurd cuteness) that makes these collectible cherubs the latest in viral sensation.
Blindbox Hype: It looks like a gamble, but adorable
@ariannaa.i Another day, another boxing
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Each Sonny Angel series includes 12 standard designs, but scattered among them are “secret” figures called Robby Angels and mystical friends (no one is sure if they are mice, dogs, or both), According to Vox. It’s no wonder that collectors are back more, as they could pull secrets and lobbies in 144.
For around $10 per digit, Sonny Angels hit the sweet spot. It’s affordable enough to justify “just one more.” Then one more. result? Dopamine fuel cycles of boxed videos, dramatic releases, and ec (or mildly crushed) reactions tailored for tiktok.
Why Sony Angels went viral
Social media played Cupid in his romance with the world of Sonny Angels. Tiktokers posted aesthetically illuminated liberation rituals, Vlog-style “Angel Hunts” at Japanese stationery stores, and a swap of a chaotic trade with friends. Then came the celebrity bump. Fans have discovered the Sony Angels hanging from phone cases and bags in influencers and celebrities’ hands Victoria Beckhamand even SNL. Suddenly, these quirky Japanese toys have become a full-fledged fashion statement, not just collectives but also accessories and emotional support figurines.
From Tokyo to FYP
They recently exploded on social media in the West, but Sonny Angels actually dates back to 2005, According to Tokyo Weekender. The figure, created by Japanese designer Toru Soeya at Dreams Inc., was initially sold to young Japanese women as a stress therapy companion.
They quietly achieved cult status in Japan along with others Cute A cultural staple food like Sanrio and Gachapon toys. But a global trend? It’s pure Gen Z internet magic.
What drives obsessions?
- Mystery + Collectability: The thrill of not knowing which sonny to put in the same psychology that people love trading cards and sneaker drops.
- Aesthetic appeal: Fruits, oceans, sweets, Christmas and more have sonny on all the atmosphere and shelves.
- Community and Resale Culture: The rare son is coveted, and a thriving resale market appears, with some numbers earning serious money.
- Emotional attachment: They are strangely comforting. Whether you’re sitting on a desk, putting it in your bag, or staring vaguely out of your phone case, the Sonny Angels somehow feel like a little mate.
Should you get it?
Let’s do this: it starts with one. Then you want something lemon, so you get seconds. After that, you need a third to trade. After that, you find a sparkling lobby online and suddenly you’re deep in the fandom.
Welcome to Sonny Angel Multiverse. It’s strange. That’s great. And it won’t be too late anytime soon.
Sony Angel Mini Figure Animal 3 Series
price: $11.25 (1 blind box)
Sony Angel Mini Figure Marine Series
price: $11.25 (1 blind box)
Sony Angel Mini Figure Fruit Series
price: $11.25 (1 blind box)
Sony Angel I love the Rainy Day series
price: $15 (1 blind box)
Post-Sonny Angels: The Internet is hooked on these adorable baby dolls in strange hats.
Source: The Real Deal by RetailMeNot – www.retailmenot.com
