Skims’ New Campus Collection to Aces the Preppy Fall Fashion Trend

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Kim Kardashian’s skim is preparing for the upcoming semester (or at other points in life) in a surprising fan tradition with new collections and instantly viral items, with fresh school capsules with everything that might look the best in the university (or at other points in life) to evoke the uniforms of private schools in the best way.

The overarching theme of the Skim Campus Collection, just released, was “College Preparation,” and I think the cult’s favorite brands have been glued to their heads in terms of relevance based on the latest trends discovered in the Tiktok and street style scenes. It’s great to see a new version of Skim’s bestseller, which sold out as soon as it first fell, like the cotton jersey fold-over Capri, which is co-signed by everyone from Emily Ratakovsky to Haley Bieber this summer. Next is the cotton jersey camis that were offered in two limited edition shades. This pairs very well with cashmere cardigans that don’t unbutton or starch button up (suggest a new cotton poplin sleep button up dress).

In the accessories department, you won’t be able to get over the phone straps with beads with matte enamel logos (get serious while this becomes a new Octobuddy case). A pack of 4 minister clips to keep your hair stylish, whether it’s concerts, brunch dates, daytime lectures, and more. Like the iconic skim claw clip, Fernando Snelling, a contributor to wwd, now a calm Wisteria shade and a perfect illustration with gems, is called “one of the best claw clips” in the previous iteration of the jumbo hair clip. [he] Owned. “It has a lot of hair. As someone with thick hair, it can be hard to find something stuffed with hair and not snapping, but this skim clip does the job perfectly,” added Snellings.

In particular, the star of this campaign is a fresh face that I’ve never seen in previous skim ads or posts (no, unlike the Roberto Cavalli X-Skim collaboration, Kris Jenner is not a star this time). Instead, the brand tapped a diverse range of Gen Z influencers who know one or two things about university experiences, including Tiktok Content Creator. Rachel HuInternet personality Jadin Xavierand Michael Strahan’s daughter Isabella Strahan. The girls can be seen wearing ensembles that we run to replicate, including slouching suede boots (a trend in the fall runway) worn in skim’s logo porter mini dress, cotton jersey jersey tube tops in the same colour as kitten heel styles styled in crew socks, and many other members’ arrangements.

Skim has a lot of it now, that white tank top will be second LYST Index’s second quarter 2025 report Among the hottest products in the world, the aforementioned face wrap (an extension of the brand’s completely shocking product category) sold out less than an hour after it was born, and other innovations. Skim body hips for a short paddedwe see a similar fate. Thinking about it, the new campus collection will soon sell out for those keen to build an ideal, university-inspired fall look.

So, a word to the wise man: hurry to quickly acquire the choice back to these flattering, feminine backs, just like signing up for a class that knows your crash is in it. Forget Valedictorian after your pre-fall wardrobe is refreshed with these skim picks. It will be the best dressed in your graduation class.

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Meet the author

Stasia Datkovska I am a senior commerce writer at WWD. Previously, she worked at El Decoration as an assistant digital editor who covered all of her luxury, culture and lifestyle through the lens of design. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Before participating in Elle’s decorations, Datskovska learned the inside and outside of e-commerce with Mashable, where she tested her products, covered tent pole sales events, and tested roundups of her curated gift guide. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trend collection releases, including those from the Skims Universe.