Shop Its Foot-Friendly Shoe Styles

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

What do traditional shoe giants Adidas, Brooks, New Balance, Nike, and Puma and circa-2020 It-girl magnet brand Vivaia have in common? They all currently have the American Podiatric Medical Association’s Seal of Approval, and Vivaia joined the club less than a week ago, effectively making their creations worth your time and money.

What does this distinction mean in layman’s terms? The shoe brand, whose best-selling styles have been noticed by everyone from Bella Hadid to Oprah, can now confidently say that more than 10 of its products are beneficial to feet. By APMA itselfthe foot health authority representing 15,000 podiatrists, said: “This seal… [being evaluated on whether or not it]… enables normal foot function and promotes quality foot health. Additionally, evidence of utility and safety needs to be established. ” Currently APMA approved, the Vivaia shoe model stands out from the crowd thanks to features such as a cushioned EVA foam outsole, spacious toe box, and impressive arch support. Not to mention, they’re often machine washable and instantly elevate your look from casual to flashy with their on-trend appeal.

One of the most popular Vivaia silhouettes blessed by podiatrists is the Margot Mary Jane. These adorable square-toe shoes come in 18 different colors and come with an updated strap for added all-day comfort. The Stepper’s knit upper is made from recycled plastic bottles and is surprisingly lightweight, whether in a timeless Valentine’s Day-almost ruby ​​red or a dual-tone nude peach and black. Plus, its supportive insole is composed of mugwort (yes, you heard it right), which has natural odor-eliminating and moisture-wicking properties. What about that outsole? Don’t be fooled by its unprofessional nature. Vivaia is designed to remain stable on any surface you may encounter.

None other than Selena Gomez has already jumped on the Margot bandwagon, appearing among the hottest items on January 22, 2026, when she tried on the almond mesh shoe in all its quietly luxurious and breathable glory. We’ve been in the industry for so long that we can confidently say that this is a shoe that will earn you a place among the A-listers. and It’s a rare bird that ticks all the boxes for comfort. You should not think twice about adding Vivaia Margot to your cart and capturing it now.

Other expert Vivaia picks now feature the new APMA stamp. These include the Julie Arch Pro, a chunky heel that Jenna Ortega wore layered with edgy sheer socks. The Margot 2.0 flats worn by Emma Roberts have no straps, but otherwise mimic Margot’s preppy-chic look. There are countless other options, including boots, penny loafers, and mesh sneakers, perfect for exploring a new city without sacrificing your stylish sensibilities.

The bad news: The brand’s Christina Satin Sneakerlina, which capitalized on last year’s obsession with ballet sneakers, didn’t make the cut, nor did the same satin Yanka and Yancey versions worn by Julia Roberts, Laura Tung, and Charli XCX. Good news. I tried Christina for myself during NYFW and found it to be more than just “getting through a day like 10,000 steps.” What this means: There’s not a single Vivaia shoe that doesn’t have your feet’s best interests in mind.

Please note that styles on your wishlist may still be fully stocked on the Vivaia site, but this may not last long. The company’s sneaker lineup, for example, sold out more than five times last spring, and the fact that the label just hired a new creative director, Alain Bouanne, to take the reins on product development and strengthen its global brand image means Vivaya shows no signs of slowing down its meteoric momentum.

The WWD shop team will also be helping out, so you can too. (Thank you for the seasonal aesthetics and the soles of your feet.)

Sign up for the WWD Shop newsletter to get the scoop on the best in beauty and style, including in-depth reviews of exciting new releases and a buyer’s guide to finding the products you need to try ASAP.

Shop more American Podiatric Medical Association-approved Vivaia shoes

Why trust Shoe News?

For more than 75 years, Footwear News has been the authority on footwear. Our coverage spans top industry news, retail trends, fashion, sports and outdoor analysis, and more. Footwear News’ global network of editors has carefully selected all featured products, using extensive brand knowledge and thorough research to find high-quality, long-lasting items.

Learn more about WWD

Since 1910, WWD, also known as the “Fashion Bible,” has been the industry’s leading voice for senior executives in the global women’s and men’s fashion, retail, and beauty communities, as well as informing consumer media covering the market. Today, WWD’s latest news and trend coverage remains a trusted source for fashion professionals and consumers alike. Our shopping editors uphold WWD’s editorial standards and values ​​with expert, high-quality product selections. Learn more about us here.

meet the author

Stacia Datskowska I am a senior commerce writer for WWD and FN. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska frequently highlights It Girl-approved shoe brands that are worthy of our readers’ time and money.