If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Shop Top Makeup Bag Charm Alternatives + Rare Beauty Soft Pinch Liquid Blush
See more +
When two celebrity-helmed brands join forces for the holiday season, absolute magic is created…and all Their collaborative collection sells out within days. That’s exactly what happened this week when Shay Mitchell’s Base launched a three-piece “beauty on the go” capsule with Selena Gomez’s Rare Beauty, featuring a makeup brush pouch, a large cosmetic pouch, and a blush case, all wrapped in Rare Beauty’s best-selling color, Worth.
All of these instant hits are no longer available for purchase, but you can still get the top alternatives to the aforementioned makeup case to carry your Rare Beauty Soft Pinch Liquid Blush in style. that’s right. We’ve managed to find equally popular products that allow you to keep your makeup in your bag without a second thought. We recommend that you don’t waste your time and buy them for yourself or for all the beauty-obsessed people on your list. Please mark our words. These beauty bag charms will become your favorite stocking stuffers in 2025.
According to WWD’s Callie Werner, “The Blush Case is described as the collection’s ‘groundbreaking product’ and is designed with a built-in mirror and a keychain attachment that can be hooked to any bag, including the Base Weekender, hailed online as the ultimate travel bag.” Given that this case was the centerpiece of the collection, it’s no surprise that it’s out of stock at this point. But there’s no need to worry. Because the choices below have been hand-picked by our team. — Perfect for all your glamorous fixes on the go, while also elevating your overnight bag with a pop of color.
Anthropologie lipstick case bag charm
This is true though technically Although it’s a lipstick case, I’m not sure if I would choose to use it to carry the full size or mini version of Rare Beauty’s Soft Pinch Liquid Blush. “The colors are gorgeous and I love that it’s not big enough to hold too many things,” says one anthropology reviewer with satisfaction. Its range of colorways is also “Chef’s Kiss,” from the red/maroon pictured to the quilted, on-trend tan.
Prices on the date of publication of this article: $24.95

Maison de Sable Leather Lipstick Charm
Maison de Sable is loved around the world for its modern and luxurious leather products, and this leather lipstick charm fully lives up to the brand’s high standards of craftsmanship. Similar to Béis and Rare Beauty’s sold-out The Blush Case, the bag charm features an interior mirror for reapplying liquid blush. anywhere: From the back of a taxi to a crowded house party. The combination of the case’s dual-tone color (pink on the inside!), snap button closure, and full-grain European leather creates something extremely beautiful and practical.
Prices on the date of publication of this article: $66.75

Francis Valentine Beads Lipstick Holder Keychain
Think of Frances Valentine as Kate Spade’s little sister. While not an industry giant, the company is just as fun, fresh, and accessories-focused as the late designer’s original venture of the same name. The chic bead accents scattered on the supple leather body make this makeup holder slash bag charm stand out from the rest. Easily attached thanks to the lobster claw, this handy trinket will level up the look of any suede bag this season.
Prices on the date of publication of this article: $98

Marc Jacobs The Lipstick Case Bag Charm
Our editors love this maximalist accessory’s charm details (a charm with its own charm!), bright pink exterior, zip-around closure, and metal base that moonlights as a mirror for secret touch-ups during work meetings. Rare Beauty Soft Pinch Liquid Blush needs a friend. Make it a popular Marc Jacobs product.
Prices on the date of publication of this article: $98

Leatherology Portable Lipstick Holder
Affordable and sophisticated, this lipstick (or blush) holder made from full-grain leather is a lifetime treat filled with your favorite Rare Beauty refills. The saddle brown case exudes an unmistakable ‘quiet luxury’ vibe, and can even be customized with your initials for added appeal.
Prices on the date of publication of this article: $40
However, there is some bad news. Rare Beauty’s actual, TikTok-viral Soft Pinch Liquid Blush isn’t included with the purchase of these top beauty bag charms, but we should treat this as a positive. After all, you can pick your favorite shade from Sephora and use it.
Since first launching in 2022, Soft Pinch Liquid Blush has become something of a rare beauty hero product, with now-beloved shades like the much-hyped Worth and the much-hyped Beige Peach Virtue, which launched a year later. This top seller is touted by many as the ultimate secret weapon for achieving a “flushed” look year-round.
It’s easy to use (and Selena Gomez blessed us with it) lots of videos (showing how she incorporates soft pinch liquid blush into her everyday makeup routine). Simply dot once or twice on your cheekbones using the blush doe-foot applicator and blend the pigment into your skin using just your fingers. If you want to go even fancier, use Rare Beauty’s exclusive Soft Pinch Blush Brush. This lightweight, blendable blush mixes easily with other makeup bag staples like Rare Beauty Positive Light Liquid Luminizer, and also layers well under bronzer, powder blush, and similar products.
The flush you get with each application lasts up to 12 hours (shocking, we know), and Rare Beauty’s bestsellers are free of sulfates, parabens, phthalates, and other beauty world villains. The best part? Soft Pinch Liquid Blush can be purchased in either a matte or radiant slash glowy finish, depending on the look you’re going for.
Our recommendation is to pick up one of each and smoothly swap them into your new makeup carrier.
register to WWD Shop Newsletter Get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and a buyer’s guide to finding the products you need to try ASAP..

Rare Beauty Mini Soft Pinch Liquid Brush in Face
Prices on the date of publication of this article: $15

Worth Rare Beauty Soft Pinch Liquid Blush
Prices on the date of publication of this article: $25

Rare Beauty Soft Pinch Liquid Blush in Virtue
Prices on the date of publication of this article: $25

Rare Beauty Soft Pinch Liquid Brush in Love
Prices on the date of publication of this article: $25

Rare Beauty Mini Soft Pinch Liquid Blush in Happy
Prices on the date of publication of this article: $15
Why trust WWD?
Since 1910, WWD, also known as the “Fashion Bible,” has been the industry’s leading voice for senior executives in the global women’s and men’s fashion, retail, and beauty communities, as well as informing consumer media covering the market. Today, WWD’s latest news and trend coverage remains a trusted source for fashion professionals and consumers alike. Our shopping editors uphold WWD’s editorial standards and values with expert, high-quality product selections. Learn more about us here.
meet the author
Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, Cosmopolitan, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on the best fashion and beauty collaborations to shop.
Source: Shop – wwd.com
