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Shop Sofia Richie Grainge’s new clothing brand
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She is the daughter of Lionel Richie and is a true social media sensation who now has her own clothing brand exclusive to Revolve and FWRD. Of course, we’re talking about Sofia Richie Grainge, who knows a thing or two about style. She inspires fans around the world with her quiet, luxurious aesthetic. While you’re hitting the reset button on your fall wardrobe, shopping can open a page in Grainge’s book. all From her new SRG label, while (surprisingly) still in stock.
“I wanted to create a brand that focuses on quality, with long-lasting pieces that people come back to season after season,” the model, media personality, and mother of one said in a press release. “Realizing SRG has been a vision I have had for many years, and I have carefully considered every detail to create a true wardrobe investment.”
Sofia Richie Grainge models the Tolev coat, part of the just-launched fashion brand SRG.
Provided by Yulia Gorbachenko
As we speak, there are more than 50 styles available for purchase from SRG, and if they’re bound by an overarching philosophy, it’s something closer to “effortlessness meets chic.” Looking for a structured trench coat that stands out among the rest of your outerwear? The featured Tref coat, with eye-catching draped fabric accents, was modeled by Grainge in the campaign images (we’re sure the A-lister has one in his closet, too). Have you recently been invited to a soirée with a high dress code? SRG’s range includes a wide range of elegant gown styles in gorgeous colors that will make you the ultimate attention grabber at your party.
SRG Treve Coat
Prices on the date of publication of this article: $1,100
In particular, we’re looking at Ivanna. According to Revolve, this is one of the collection’s trendiest picks so far, boasting an asymmetrical silhouette complemented by a buckle that accentuates the golden waist. We are also eyeing the Sylvia with its cowl back. Miriam reinterprets the appeal of today’s animal print with silk fawn spots. And beyond that.
SRG Evanna Dress
Prices on the date of publication of this article: $350
SRG Sylvia Draped Cowl Gown
Prices on the date of publication of this article: 500 dollars
SRG Miriam Silk Dress
Prices on the date of publication of this article: 600 dollars
It’s easy to identify with everything SRG has to offer. Whether it’s cashmere sweaters, cardigans, suede coats or silk pants, each style is maximally wearable while retaining an element of full glamour. Prices here range from $250 to $1,950, and they’re not for the faint of heart, but considering how SRG’s Sartorial lineup stands outside of social media-driven trend cycles, you’re investing in top-notch quality and looks that will last season after season (though Graine, the creator and muse of these items, is a big part of the online world and its fashion verdict).
One look at SRG’s landing page and you’ll instantly get ideas for how to style each piece. With its cascading hem, tiered ruffles, and modern zebra print, will you wear the Everly silk top with your favorite slip skirt or edgy denim bottoms? Will the V-neck wonder of the Tanya suede dress, featuring a sexy mini hemline, go best with leather knee-high boots or dance floor-ready snakeskin pumps? Only time will tell.
SRG Everly Silk Top
Prices on the date of publication of this article: $450
SRG Tanya suede dress
Prices on the date of publication of this article: $750
The range of options here is seasonally appropriate and vast (barn jackets, leather jackets and turtlenecks all make an appearance). It’s also important to note that Grainge can never be accused of not practicing what she preaches with this drastic drop. After all, she wears a lot of first lady-inspired blazers similar to Jackie’s, steps out in suede jackets that echo Eleanor’s, and loves her shirred dress moments.
SRG Jackie Blazer
Prices on the date of publication of this article: $550
SRG Eleanor Suede Jacket
Prices on the date of publication of this article: $750
Follow the lead of the tastemakers and build your wardrobe with styles that code for stealth wealth, so you can look coordinated for every occasion, from office meetings to those dates at the opera house on paper.
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SRG Safiyah Off-Shoulder Sweater
Prices on the date of publication of this article: $350
SRG Minerva knit gown
Prices on the date of publication of this article: $450
SRG Celeste Silk Top
Prices on the date of publication of this article: $350
SRG Millie leather jacket
Prices on the date of publication of this article: 800 dollars
SRG Sonya Suede Skirt
Prices on the date of publication of this article: $850
SRG Reggie Leather Coat
Prices on the date of publication of this article: $1,650
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meet the author
Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on celebrity style and how they shop.
Source: Shop – wwd.com
