Prices, Scents, How to Shop Now

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If you’ve ever looked at a nearly empty bottle of face primer or skin tint and thought, “I wish they had more of this,” H&M has just released its long-awaited fragrance collaboration with Elf Cosmetics, putting what makes the makeup brand’s Power Grip Primer, Hello Glow Liquid Filter, and Camo collection so special into a bottle by turning these elusive qualities into a trio of eau de parfum.

Hello Glow Luminous Cloud Eau de Parfum is a spritz-compatible version of Elf’s best-selling glow booster, and has been thoroughly tested by our editors (who, like many of our reviewers, believe it to be one of the best products for achieving a soft-focus, filter-like finish).[ing] Dreamy and visibly smooth[ing] Thanks to mandarin, magnolia, coconut, sandalwood and other ingredients, all of its radiant power is effectively channeled into a scent that is vibrant and warm with sparkling warmth. Long story short, you’ll feel elegant and feminine after you spray this baby and walk out the door. All while showing beauty gurus around the world that they know a thing or two about the leading foundation alternatives.

If you’re longing for something fresh and a little masculine for your fragrance wardrobe, turn to this partnership’s Power Grip Salty Drip perfume right away. Paying homage to the sea blue content of the Elf Power Grip Primer, this 50ml capacity promises a ‘moisturizing grip’ that clings to your skin while pampering your entire body with scents of eucalyptus, green leaves, cedarwood and sea salt. Already heady, this formula uplifts, energizes, and clears your head without leaving you with a headache in its wake. Best worn when you are looking for clarity in your life.

All good things come in threes, so it would be churlish not to turn your attention (and wallet) to the last scent in this lineup. Capitalizing on our continued obsession with chocolate brown, the bottle is a show-stopper with an opaque cap that resembles a pebble in texture and shape. We’re talking, of course, about the Camo Blend Nude Canvas Eau de Parfum, which can “blend seamlessly into the skin” (just like the Camo CC Cream, Camo Powder Foundation, and Hydrating Camo Concealer) and deliver both musk and sweetness to the wearer. Those with a good sense of smell will be able to distinguish between layers of vanilla, palo santo, praline, and juniper berry notes. (If you ask us, there’s no better combination for cold weather.)

Did you think that was the end of H&M and Elf’s efforts? Think again. The three beauty items purchased here are complemented by bags, charms, and grippy socks, as the former is praised for its Gen Z-oriented accessories that maintain an affordable price level. The charm is plumply padded in pink with gold hardware emblazoned with the word “Halo,” but both brands’ sub-$50 handbags surprise with suede-like finishes and practical features like removable shoulder straps. Fascinatingly, that mini-me is attached to the handle, perfect for organizing your coins or keeping your favorite lipstick (maybe Elf’s own Glow Reviver Lip Oil recommended?) close at all times.

Finally, these socks will take you from your Pilates class to your Netflix marathon on the couch. It’s hard to look away thanks to its shimmer. If you’re interested in the last item, be sure to pick it up. all It only costs about $170. This is the beauty of affordable yet coveted shopping without sacrificing quality.

Whether you’re stocking up on these bargains for yourself or buying them for money; Galentinethe world will be a better fragrant place for it.

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meet the author

Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on notable beauty collaborations that have just been released and how to purchase them.