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Preparation is the name of the game this fall, with tastemakers reaching for knitwear, stadium jackets, pleated skirts, and loafers. It’s all about mastering the college-inspired aesthetic that’s dominating the Fall 2025 runways and appearing on everyone’s social media feeds right now. Capitalizing on this obsession, Marc Jacobs has teamed up with APC to launch a capsule collection that completely reimagines the former’s most iconic styles.

Case in point: You’ve never seen Marc Jacobs’ tote bag like this (yes, it’s the exact same one that went full-blown viral on TikTok, flooding the platform with posts) “Tote bag tour” video as we speak). Thanks to APC’s minimalist yet classic touch, the chic carryall is taken to the next level with a full-grain leather wrap and co-branded embossed front.

For fans of retro-coded denim handbags, that’s what the new Denim Medium Tote Bag has to offer, giving a much-needed edge to the iconic, architectural tote that (literally) fuses New York and Parisian campus culture.

And since every label these days seems to be reimagining the humble, timeless loafer (be it animal print, chunky heels, gleaming hardware, or surprising color), Marc Jacobs and APC are just had To join the party, we’ve released a take that’s refined to the core, and comes with sparkling coin detailing for good luck that lasts all day long. The Collaboration Penny Loafer feels thoughtful down to every last stitch, and its overall top-quality design makes it worth the $420 price tag, at least in our book.

Those who want to wear this coin loud and proud can do so with the help of coin pendants. This is a piece of jewelry inspired by Roman coins, with a classic university coat of arms turned upside down. One side of the medallion features the face of none other than Marc Jacobs himself. On the other side, APC founder Jean Touitou appears in sharp outline.

To meet the needs of consumers after the cold weather sets in, the collection also features a number of notable outerwear pieces, including The Stoned Canvas Unisex Jacket (where canvas material and oversized fit are elevated with a flash of orange on the corduroy collar), The Varsity Jacket (described by Marc Jacobs as “all retro charm, without the awkwardness of a pep rally”) and The Denim Unisex Jacket. (Peep the cool multicolored cat Marc Jacobs x APC chenille patch on the back), and more styles.

Everything about this sartorial partnership screams (or should we say politely whispers) “intentional,” seeing how each of the 26 newly released pieces fuses the two brands’ identities while highlighting their 1980s roots. The label’s founders also dug deep into their personal archives for this drop, making it even more special. Prime examples of this cheekily flaunt visuals of Jacobs’ ’80s metro pass and Tuitou’s Sorbonne student ID card, resulting in totally avant-garde and adorable T-shirts.

The collection is a study in the interplay of different materials, based on the rigorous use of fabrics such as wool, cowhide and cotton denim, often mixed with each other in the same piece.

One thing’s for sure: Marc Jacobs x APC style will have you dreaming of going back to school. But the only lesson you’ll learn here is how to dress at the top of your game.

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meet the author

Stacia Datskowska Senior Commerce Writer at WWD. Previously, she worked as an assistant digital editor at ELLE DECOR, covering all things luxury, culture, and lifestyle through the lens of design. Over the past five years, her byline has appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskowska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tent pole sale events, and curated gift guide roundups. She graduated from New York University with a bachelor’s degree in journalism and international relations. Datskowska regularly reports on new releases in the world of high fashion.