Growing up watching her mother coordinate fashion shows around Richmond and seeing her empowerment to support other women, Lakisha Green decided to start her own company. Leramone’s HouseWe offer styles that make women feel good both inside and out.
Green, a fashion designer, founded her wardrobe styling company in 2013. She says the business faced difficulties at first: “I struggled to figure out my place and my customer base.”
Over time, Greene noticed her company was attracting female entrepreneurs. By solidifying her clientele and marketing strategy in 2016, Greene began working with not only female stylists, but also styling women for their own businesses. “I’ve always really connected with women,” she says. “They always tell me their journey story of where they want to be and how they’re going to get there.”
Green says she makes her clients feel beautiful both physically and mentally through an initial consulting process that involves determining a woman’s personal style and finding what feels good for her.
She asks her clients, “Who are you becoming as an entrepreneur and businesswoman?” This helps shape their style and also helps them envision themselves as business leaders. Consulting is her signature strategy for figuring out what’s best for her clients, Green says.
“I’m really happy to be able to help them on their journey,” she says.
House of Le’laMone’ is located at 1731 Wall St., Suite 3655. Greene offers services to customize personal wardrobes and create business looks that best fit a woman’s body type and lifestyle.
Green also Lelamone BeautyShe runs a cruelty-free cosmetics line and a line of cosmetics that are not tested on animals. She runs multiple brands, all with the goal of serving women and making them feel more confident, she says.
Despite running the business for several years, Green says she is always learning on the job and wants to ensure her company remains friendly and accessible. She hopes to expand and become known worldwide.
“For me, this journey is about growth,” she says. “It’s personal.”
Source: Shopping & Style – richmondmagazine.com
