If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Pantone Color of the Year 2026 Fashion & Beauty Shopping List
See more +
Anyone who has spent Any These days on social media, you’ve probably already heard the buzz. Pantone, the color expert and trend forecasting giant, cut the ribbon. 2026 Color of the Yearupdated annually for the past 26 years. This is the first time in 26 years that I have chosen a color… white?
The rationale behind this nothing short of interesting choice is as foggy (perhaps intentionally?) as the color itself. Pantone’s winning color, Cloud Dancer, is “[e] “As a symbol of calming influence in a society that is reaffirming the value of quiet introspection,” the brand goes on to say that the shade’s goal is to “enhance relaxation and focus, allowing the mind to wander, letting creativity breathe, and making room for innovation.”
No matter how you feel about neutral tones (found on almost every wall in your office or home), its undeniable appeal lies in the fact that Cloud Dancer is never overwhelming. This is the clean slate you need to think clearer, more fruitful thoughts, and is likely to be part of many people’s 2026 New Year’s resolutions.
And while it’s easy enough to decorate your abode with objects that pay homage to the cloud dancer’s quiet power and ability to serve as a “shelter of visual cleanliness,” according to Pantone (anything like a white cloth-covered rug or a vase will do); dressing That part will prove more difficult.
WWD senior editor Rosemary Feitelberg discussed the association with clothing in this color in a report: “In recent months, celebrities and public figures such as Sabrina Carpenter, Greta Lee, Doechty, Gwyneth Paltrow, and Erica Kirke have made significant appearances in ensembles such as Cloud Dancer. In October, Meghan Markle wore an all-white dress to the Balenciaga show in Paris.” Melania Trump has worn several different white coats in the past week or so, including a belted white Dior coat for the arrival of the White House holiday tree. ”
White is everywhere in our daily lives, but you can use it very strategically in your winter outfits by taking a page from the aforementioned stars. This means you can hand-pick a unique and unforgettable look.
Pantone says: Cloud Dancer is largely Next year will have an impact on fashion, beauty, and interior design as a whole.
Provided by Pantone
Pantone’s vision revolves around the global rollout of its latest Color of the Year, which will then “intertwine function and sensation” while evoking a unique sense of lightness. Such sentiments could not be more suited to the season in which we find ourselves, both climatically and historically. Amidst the din of stress-inducing news headlines, the newly arrived cold weather is also proving to be a burden of its own. Lightness and perspective in a situation like this? Achieving that through what you wear can be a kind of superpower.
Below are our editors’ top 10 picks for becoming your own version of a cloud dancer, with elegance, sophistication, and timeless dress, including handbags, luxury knitwear, makeup, loungewear, and more.
Sign up for the WWD Shop newsletter to get the scoop on the best in beauty and style, including in-depth reviews of exciting new releases and a buyer’s guide to finding the products you need to try ASAP.

coach tabby shoulder bag 20 pillow with quilting
Welcome to Coach Tubby, who has recently been spotted in the hands of everyone from Laura Tung to Emily Ratajkowski and is making waves. While this handbag has received some fresh updates (including the debut of a roomier, chain-adorned version on Coach’s fall 2025 runway), none are classier than this OG version. The quilted textural appeal of the Quilted Tabby is amplified by top-quality nappa leather, golden chain straps and attractive hardware touches. To enhance the ‘visual cleanliness’ of this season’s outfits, pair your bag’s Cloud Dancer with an adjacent chalk shade. It will look great against the background of your dark capsule wardrobe.
Prices on the date of publication of this article: $395

Coach Outlet Mid Puffer (Recycled Polyester)
Introducing Coach’s cousin, Coach Outlet. Coach Outlet has a wide selection of affordable women’s clothing this season, including this mid-puffer. To be clear, down jackets do nothing to protect you from the winter cold without getting stuffy. Although this coat was released before Pantone’s buzz-generating announcement, its cream color perfectly matches the Cloud Dancer theme. Throw this on over your favorite cashmere sweater and straight-leg jeans before an ice-skating date, dinner with friends, or trek to work in the coming months.
Prices on the date of publication of this article: $349

dior rouge dior lip balm
(Cloud Dancer) Dreaming of a white Christmas? Rouge Dior Lip Balm will help you prepare for any event in this month’s social campaign. True, the tint in the photo will not stain your mouth white. Instead, Dior Natural is sheer and moisturizes the lips thanks to red peony and pomegranate flower extracts, smoothing out pesky lines. This best-selling product provides up to 24 hours of hydration and a subtle glow that turns your no-makeup look into a T-shirt.
Prices on the date of publication of this article: $50

Ralph Lauren Cable Knit Wool Cashmere Sweater
Best in function and feel absolutely This cashmere Ralph Lauren sweater will get you tangled in no time. In other words, you’ll feel like you’re wrapped in something completely soft and comfortable, while still looking neat. So it’s a functional win. The fit here is slim (so you can layer it under all kinds of outerwear). How about a crew neckline and rib-knit cuffs and hem? They study timeless style, injecting serenity into the sweater, considering the jumper’s eye-pleasing, authentic cream hue.
Prices on the date of publication of this article: $228

La Prairie White Caviar Pearl Infusion Serum
Swiss luxury skincare brand La Prairie’s high-performance formulas are based on advanced cell science. Of course, to ensure you get only the best on the market. La Prairie also doesn’t shy away from using the finest ingredients in their products, such as gold and caviar, and this serum is no exception. This white caviar pearl increases the brightness and firmness of your skin and improves problems such as age spots and uneven skin tone. The texture of the cosmetics will feel lighter if you apply it after washing your face and before moisturizing. When it comes to coloring, expect something truly pearlescent (cloud dancers, meet your match!).
Prices on the date of publication of this article: $790

Skims Outdoor Fleece Pants
As soon as I heard the Pantone news, I thought of Skims’ Ecru, which Kim K’s label calls “the chic new cream color.” released early last year. Minimal and elegant in its own right, the beauty of ecru is only on full display in Skims’ fleece clothing options. Take these high-rise pants as a prime example. Luxurious to the touch, it’s also something of a fashion chameleon, giving you a literal blank slate for all your other colorful loungewear to shine through. Promising to be your “most worn winter layer,” the fleece bottoms feature a boot-cut silhouette, a hidden back pocket for everything from your keys to lip gloss, and an It-girl-approved look that’ll make you stop on the town. (Yes, as the name suggests, it’s also recommended to be worn outdoors.)
Prices on the date of publication of this article: $118

About Cloud 6 Versa Shoes
To honor Pantone’s head-to-toe selection for 2026, be sure to have the all-white On Cloud 6 Versa on your shoe shelf. This signature white sneaker for women is a top seller for a reason. The sock-like fit leaves blisters in your rearview mirror, while the signature CloudTec cushioning keeps you feeling supported (even as you exceed your 10,000-step goal), and the durable, high-traction outsole ensures you can get through your workout on any surface. These shoes look so great that you can even wear them with dresses in the spring.
Prices on the date of publication of this article: $170

Yves Saint Laurent All Hours Hyper Finish Setting Powder
Every glamorous woman needs a reliable little finishing powder in her makeup bag to finish off all her makeup with something that softens shine, corrects uneven tone, and ensures the longevity of other products you use on your face (like bronzer and foundation). Every time you open this Bouget case by Yves Saint Laurent, you will be reminded of “rediscovery.”[r] The value of quiet contemplation. ”
Prices on the date of publication of this article: $65

Bombas Women’s Lightweight Bow Quarter Socks
You don’t need a color expert’s 2026 COTY decision to remind you it’s time to update your socks. This time, don’t let it be just that Any Socks – We choose only the finest from Bombas, the brand worn by Hailey Bieber. The lightweight bow quarter socks are not only cute thanks to the ribbon in the back (they nail another still-relevant trend: coquettecore), but they’re also breathable. Despite being lightweight, these must-have socks incorporate strong arch support and a special collar to prevent them from slipping off your feet all day long.
Prices on the date of publication of this article: $20

Madewell Organic Wide Cuff Bracelet
Looking for jewelry guaranteed by Pantone? This is Madewell’s Organic Wide Cuff Bracelet. With its fluid, organic shape and silvery hue, this bracelet will quickly become the star of your bracelet stack. When you roll up the sleeves of your new cashmere purchase and embrace this commitment, you’ll instantly gain peace of mind from the fact that it’s made using recycled factory scrap metal (just what Pantone wants!).
Prices on the date of publication of this article: $68
Why trust WWD?
Since 1910, WWD, also known as the “Fashion Bible,” has been the industry’s leading voice for senior executives in the global women’s and men’s fashion, retail, and beauty communities, as well as informing consumer media covering the market. Today, WWD’s latest news and trend coverage remains a trusted source for fashion professionals and consumers alike. Our shopping editors uphold WWD’s editorial standards and values with expert, high-quality product selections. Learn more about us here.
meet the author
Source: Shop – wwd.com
