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Lyst just dropped it Q2 2025 Indexhighlights the hottest fashion brands and products of the last quarter. This provides a snapshot of what trends and fashions are defined this summer. While the list of search engines ranking top brands for the quarter can be the most talked about (spoiler alert: Miu Miu has now taken the top spot), actual shopping insights can be found in the announcement of Lyst’s 10 most searched items. Naturally, the trendy dune flip-flop in the row, retailing for $690, ranked as the number one item of the quarter. But coming from a label that may not be the biggest famous name at a more affordable price, is the hottest dress of the summer.
The brand is a favorite of fashion insiders and as the editor shopes with the beloved Nordstrom Dress brand, the brand is your go-to for easy dresses. During the summer when the drop waist dress trends were reigning, the brand’s heady strapless drop waist maxi dress retails for $290 and is the most coveted dress of them. As the only dress to land a spot on LYST’s Q2 index, there are two outstanding shades: yellow in butter and a timeless black trend. Offering a streamlined silhouette with a tiny A-line skirt and a fire-up equipped drop waist bodice, the refreshing linen dress evokes the ultimate Euro summer energy on par with fashion lovers and celebrities dressed this season.
Faithful to the brand heady dress
Founded in 2014, Faithfull the Brand is based in Bali and Sydney and is known for its travel-friendly dresses that capture the spirit of summer. Along with vintage-inspired prints and feminine silhouettes, signature linen pieces like top-ranked heady dresses have become a hallmark of the brand’s warm weather aesthetic.
In addition to the heady dress straight from the Q2 index on Lyst, you can shop for the brand’s outstanding style summer standout style at Nordstrom. Combine them with the hottest sandal trends and it’s never too late to finish the season with a high note.
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Shop branded dresses more faithfully
Faithful to the brand heady dress
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Faithful to the brand’s asymmetric neck midi dress
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Meet the author
Lauren Alexis Fisher He is a senior style commerce editor for WWD and Footwear News, writing and editing stories of fashion, beauty and lifestyle. Previously, he was a senior editor at Cosmopolitan and a market editor at Harper’s Bazaar, overseeing digital content from fashion features to news and product reviews. With over a decade of experience as a digital fashion editor, she is an expert in scrutinizing the internet to shop for the biggest emerging brands, top-notch products and the latest trends.
Source: Shop – wwd.com
